Product Marketing Manager

1 day ago


Des Plaines, Illinois, United States AmericanEagle Full time
About the Role

We are seeking a highly skilled Product Marketing Manager to join our team at AmericanEagle. As a key member of our marketing team, you will be responsible for developing and executing the product marketing strategy for our ecommerce platform, ROC Commerce.

Key Responsibilities
  • Develop and execute go-to-market plans for new product launches, including positioning, messaging, and launch strategies.
  • Conduct market research and analysis to identify trends, opportunities, and competitive threats.
  • Collaborate with cross-functional teams, including sales, product, and customer success, to drive business growth and revenue.
  • Develop and maintain a deep understanding of our target audience, including buyer personas and pain points.
  • Create and execute marketing campaigns to drive demand and lead generation for ROC Commerce.
  • Mentor and coach internal teams on product marketing best practices and strategies.
Requirements
  • Minimum of 5 years of experience in product marketing or a related field.
  • Bachelor's degree in marketing, product marketing, business administration, or a related field.
  • Relevant experience in product marketing for B2B ecommerce tech, leading B2B ERP systems, or other technology sold into B2B distribution markets.
  • Ability to speak about the B2B distribution market, including understanding of distribution channels from manufacturing to wholesalers, distributors, and retailers.
  • Excellent written and verbal communication and presentation skills.
  • Experience developing positioning, messaging, and differentiation from the buyer's perspective.
  • Strong execution skills, including the ability to own projects from start to finish.
About AmericanEagle

AmericanEagle is a family-owned web design, development, and digital marketing agency with a passionate belief in the power of technology to positively transform business practices. We offer a generous compensation and benefits package, as well as opportunities for professional growth and development.



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