Senior Associate, Digital Investment

4 weeks ago

Detroit, United States Publicis Groupe Full time

Company Description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The Senior Associate is a pertinent role on the Digital Activation team as this person is key to the development of all campaigns from brief to RFP to post campaign analysis. The Senior Associate maintains quality control of the media campaigns in market and continually evaluates and improves performance against client goals. The Senior Associate is critical to building and maintaining industry publisher relationships. We are looking for a highly motivated candidate who wants to make an impact and bring and execute ideas across the digital media eco-system (Display, Mobile, Social Media, Digital Video, Content Sponsorships, etc.).

Role Objectives:

• Areas of focus will be web advertising (brand not acquisition), broadband (video, new forms of broadband connections), and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.). Additionally, this individual will be exposed to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work

• Daily maintenance of assigned accounts (billing issues, budget revisions in Prisma, flowchart updating, post buy analyses, etc.)

• Research, strategize, plan, and present plans with full execution

• Plan, buy, and negotiate media (inclusive of desktop, mobile, social, and other emerging digital platforms)

• Steward campaign pacing and optimization activity

• Media authorizations/reconciliation review

• Help to guide Associate on campaign execution processes

• Liaise with creative/ad ops (TAAG)/analytics teams to manage deliverables

• Develop thoughtful insights for post campaign reports

• Develop and foster strong relationships with vendors and clients

• Stay apprised of industry standards, new media programs/trends, and competitive landscape

Qualifications

• 1+ years of experience as an Assistant/Jr. Associate or Media Planner or Buyer with a focus on digital

• Solid working knowledge of integrating media research into the planning process (MRI, Nielsen, comScore, Emarketer)

• Well-versed in Microsoft Office suite (Excel, Word, PowerPoint, etc.)

• Deep working knowledge of third-party ad servers/reporting functions (Doubleclick, Innovid)

• Proficient in the use of Prisma (media management tool)

• Proficient understanding of third-party ad measurement and traffic tools (e.g. Integral Ad Science)

• Strong oral/written communication and negotiation skills

Additional Information

REQ # 24-5054

#LI-Hybrid

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