Director, Digital Investment
Found in: Jooble US O C2 - 2 weeks ago
At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.
As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat. Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands. Job DescriptionThe Director will lead digital investment for their brand, build and foster key client relationships for our client. The Director will also lead a team in the tactical development and execution of digital investment best practices across all digital channels and collaborate with leaders across cross-functional teams to ensure the best possible results. The ideal candidate will be a thoughtful decision-maker who loves data and has the proven ability to lead strategic planning and buyinginitiatives including deck writing and presentation, budget and channel allocation, andaudience development.
This is an energetic, supportive, andcollaborative team that manages a partnership-driven client and fosters an environment of respect, learning, and development.
Role Objectives:
Oversee respective media clients, with a focus on strategic vision, team management, process refinement, and financial administration
Manage all projects to ensure the highest level of quality assurance, performance, and innovation
Oversee/Develop brand strategies that drive client KPI’s
Help clients orchestrate and leverage all available digital platforms to drive measurable results
Steward client interest in the areas of tracking and delivering measurable results and analytics, market knowledge, and audience insights
Promote when appropriate, the use of other agency services - research, technology, creative, etc. - in executing the media campaigns and cohesive programs
Stay well versed of new technologies and trends to apply strategically to client’s business as well as proactively construct business-building ideas
Relationship Development
Work collaboratively in planning sessions regarding client strategy and approach, providing leadership, consultation and acting as a voice for digital media
Establish and manage relationships with senior media clients as well as be a key agency contact and resource for clients across other disciplines/departments
Partner with other brand agency leads to deliver unified cross-platform strategies and ideas
Collaborate with agency cross-functional teams to deliver cohesive business solutions and strategies
Manages workflow, efficient and profitable servicing of clients, staffing levels, fosters healthy team structure, team assignments
Manage and oversee monthly and end of campaign client billing, digital media budget reconciliations
Maintain knowledge of reporting, analytic, auditing, and financial platforms and tools along with their functionality
Leadership & Management
Keep other agency departments informed about the digital media work produced for clients and best practices
Liaise with high-level brand representatives including VPs and CMOs
Enforce established agency policies and procedures; work continually
Assist in new business efforts as needed
Provide leadership/motivation and convey the vision and values of the agency to media staff
Critiques, conducts and reviews, performance evaluation of media team; working closely with Associate Media Directors and other assigned staff to provide mentorship and guidance to the team
Serve as point of escalation for client issues and concerns
QualificationsBachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
7-10+ years of digital media buying experience across all platforms: display, search, mobile, programmatic, and paid social
Proven experience developing and leading a team
Excellent communication and negotiation skills
Proven knowledge of digital planning and buying process
Strong quantitative skills, including analytical abilities and math proficiency
Problem-solver, with the ability to move quickly between tasks, and think clearly under pressure
Self-starter with ability to work independently and in a collaborative team setting
Strong technical proficiency in Microsoft Office Suite with a heavy focus on Excel
Additional InformationAll your information will be kept confidential according to EEO guidelines.
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