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Senior Director, Brand Marketing
4 days ago
- This is a full-time position based on site at Hard Rock Stadium in Miami Gardens, FL, with frequent required travel.
- Work closely with Marketing leadership to build, develop and amplify the Formula 1 Crypto.com Miami Grand Prix brand over time.
- Be the eyes, ears and voice of the consumer/fan of the Formula 1 Crypto.com Miami Grand Prix, leveraging your understanding of insights, demographics and psychographics to craft marketing initiatives.
- Develop integrated marketing plans for campaigns, working in close partnership with cross-functional teams, and all marketing functions.
- Author and deliver marketing strategy briefs that reflect our cross functional strategies, maximize team integration and drive results.
- Ensure cohesive and consistent messaging to prospective and existing customers/fans.
- Manage team and peer relationships to optimize people results.
- Collaborate with the Digital, Social, Creative/Content, Social Media, Analytics and Events teams to execute integrated marketing plans.
- Align with Ticket Sales and Corporate Partnerships teams to drive revenue and deliver on contracted obligations.
- Communicate consistently with Formula 1 stakeholders to ensure all brand standards are in line with expectations and guidelines.
- Evaluate leading trends across the sports & entertainment industries to identify potential opportunities for partnerships that help us reach our intended audiences.
- Coordinate closely with creative teams on all collateral, digital, and physical branding.
- Clearly understand the competitive environment of motorsports and major sporting events.
- Create and deliver clear and compelling presentations to senior stakeholders.
- A minimum of 10+ years of marketing experience including a track record of delivering projects in a fast-moving environment,
- Bachelorâs degree in Marketing, Communications, or related field or equivalent experience preferred.
- Demonstrated passion for motorsports and motorsport culture, particularly Formula 1.
- Be a collaborative, passionate, results-oriented person who wants to make a difference.
- Excellent communication and presentation skills.
- Strong interpersonal skills managing across multi-functional/international, internal and external teams.
- Entrepreneurial mindset. Desire to work in a fast paced, dynamic company.
- Able to apply a creative eye at all stages of creative plan development.
- Thrive in managing multiple projects simultaneously.
- Able to work flexible hours including nights, weekends and holidays.
- Medical, dental, and vision insurance
- Life insurance (including voluntary coverage for spouses and children)
- Long term disability insurance
- Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
- Employee gym, subsidized lunch program, and discounts on a variety of products and services
- 401k, Paid time off (PTO), and company holidays
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