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Director, Brand Marketing

3 months ago

Miami, United States Restaurant Brands Full time

About Restaurant Brands International:

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands â TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

Director, Brand & Calendar Strategy

  • Role Description: This director is responsible for progressing our band equity and for delivering strong business performance through effective calendar planning. This director and team will be responsible for the creation and optimization of our national marketing calendar, including determining which products, value or brand messages launch and when. Additionally, this director and team will lead ideation and validation of brand ideas and will create a pipeline of campaigns that progress BKâs equity in Have It Your Way, Quality and Taste Superiority.
  • Responsibilities
    • Brand/Calendar Strategy
      • Progress strategic planning process by partnering with insights to determine future growth opportunities and to champion additional consumer insights.
      • Ideate, develop, validate brand equity campaign ideas (non-product or value)
      • Partner with Director, Brand Marketing and VP to lead strategy planning.
      • Partner with VP to develop LT-facing marketing and calendar strategy.
      • Author leadership and franchisee presentations on calendar strategy and planning
    • Calendar Planning:
      • Partner with Director of Brand Marketing to prioritize product and value initiatives.
      • Thoughtfully sequence initiatives to deliver cohesive brand messaging, to deliver sales performance and to manage operational complexity.
      • Develop and implement a rolling 3-year calendar or key marketing initiatives.
      • Partner with VP to lead franchisee advisory board.
      • Develop and lead organizational alignment process.
      • Partner with Supply Chain and Director of Commercialization to thoughtfully mitigate product liabilities and go/no go decisions.
      • Act as the main liaison to cross functional partners and deliver weekly calendar updates to marketing and operations organization.
      • Periodically updates the marketing calendar to implement latest innovation from our category team, learnings from our media team, changes in the competitive landscape, or to activate a new guest insight

 

  • Required Skills:
    • University degree in Business, Marketing, Finance, or related field, MBA Preferred
    • 8-10+ years of work experience in CPG, Retail, or related field, with passion and knowledge of or interest in the QSR Industry
    • Strong managerial experience
    • Track record of exceptional project management, analytical skills, creative problem-solving capabilities, and organizational skills, with the ability to prioritize and handle multiple tasks at once
    • Strong business acumen with a high sense of curiosity
    • Advanced skill level using Excel and PowerPoint
    • Strong teamwork, communication, and interpersonal skills; able to interact cross functionally, communicate effectively, and lead teams towards a common goal
    • Highly organized and motivated with a desire to outperform
    • Ability to work and thrive in a fast-paced and deadline-driven environment
    • Must be solution-oriented, able to dissect information, see opportunities, pre-empt potential issues, and find solutions
    • Must have excellent oral and written skills to include formal presentation experience and the ability to prepare and present development presentations
    • Must have the ability to interface and maintain excellent professional relationships with a variety of audiences including franchise partners, food vendors/manufactures, and internal teams