Director of Brand Strategy

3 weeks ago

Miami, United States Vie Management Full time
Job DescriptionJob DescriptionSalary:

Who we are –

Vie offers an environment where you can thrive and your ideas are not only heard but implemented. We offer a collaborative and structured environment where our teammates demonstrate self-discipline, creativity, and entrepreneurship.

 

We attract and retain the best people by encouraging a culture of diversity and inclusion.  We collectively bring the shared experiences and unique characteristics of our team to identify the best concepts for creating inspired lifestyles.

 

Who you are –

  • Audacious, Adventurous, Bold, and Enthusiastic
  • Ethical
  • Health conscious and active
  • Connected and sociable
  • Accessible and charitable

 

Must have abilities -

  • Credibility and Leadership Skills - Diversity of experience such as hospitality, aparel, multifamily and student housing
  • Energetic and Supportive – Entrepreneurial spirit; “go-getter”
  • Ability to Communicate – Open, honest, gives and receives feedback; expresses ideas and thoughts
  • Empathetic – Kind; treat other fairly
  • Ability to Make Tough Decisions – Problem solver, provokes thought, and moves quickly towards action

 

Qualifications –

  • Bachelor's degree in Marketing, Communications, Business Administration, or related field; MBA preferred.
  • 8+ years of experience in brand strategy, marketing, or related roles, with a focus on developing and implementing comprehensive brand strategies.
  • Proven track record of successfully building and managing brand identity and positioning in competitive markets.
  • Deep understanding of consumer behavior, market dynamics, and industry trends.
  • Experience in conducting market research, competitive analysis, and brand performance measurement.
  • Strong creative and strategic thinking skills, with the ability to translate brand objectives into actionable plans and initiatives.
  • Excellent communication and presentation skills, with the ability to articulate complex ideas and strategies to diverse audiences.
  • Leadership experience, with a demonstrated ability to inspire and motivate cross-functional teams to achieve common goals.
  • Experience managing external agencies and vendors to deliver high-quality branding and marketing materials.
  • Proficiency in brand management tools, marketing analytics platforms, and project management software.
  • Experience communicating with stakeholders, investors and other parties
  • Passion for innovation and a commitment to staying current with emerging trends and best practices in brand strategy and marketing.

 

Un jour dans la vie de (A day in the life of) –

The Director of Brand Strategy plays a pivotal role in shaping the brand identity and market positioning of the organization. This position involves developing and implementing strategic initiatives to enhance brand awareness, drive customer engagement, and ultimately, achieve business objectives. The Director will provide the leadership and guidance to make the Vie Brand, the leading brand for accommodations in the United States.


  • Develop and execute comprehensive brand strategies to enhance brand equity and market presence.
  • Conduct market research and analysis to identify consumer trends, competitive landscapes, and opportunities for brand differentiation.
  • Collaborate with cross-functional teams to ensure brand consistency across all channels and touchpoints.
  • Lead the development of brand messaging, creative assets, and marketing campaigns to effectively communicate the brand's value proposition.
  • Manage external agencies and vendors to deliver high-quality branding and marketing materials on time and within budget.
  • Monitor and analyze brand performance metrics, including brand awareness, perception, and loyalty, to measure the effectiveness of brand initiatives.
  • Identify areas for improvement and optimization in brand strategies and initiatives, based on data-driven insights.
  • Stay informed about industry trends, emerging technologies, and best practices in brand strategy and marketing.
  • Provide leadership and guidance to the brand strategy team, fostering a culture of innovation, collaboration, and excellence.
  • Mentor and develop team members, providing opportunities for growth and professional development.
  • Foster strong relationships with internal stakeholders, including marketing, product development, and sales teams, to align brand strategies with business goals and objectives.
  • Present brand strategies, plans, and performance updates to senior leadership and stakeholders, providing recommendations for future initiatives and investments.

remote work

  • Director of Brand Strategy

    2 months ago

    Miami, United States Vie Management Full time

    Job DescriptionJob DescriptionSalary: Who we are –Vie offers an environment where you can thrive and your ideas are not only heard but implemented. We offer a collaborative and structured environment where our teammates demonstrate self-discipline, creativity, and entrepreneurship. We attract and retain the best people by encouraging a culture of...

  • Branding Sales Executive

    4 days ago

    Miami, United States Strawberry Brand Studio Full time

    Company DescriptionWe are a global boutique branding agency that crafts world-class brands. Led by a global brand strategist, we are inspired by the power of story living and intrigued by the challenge in solving complex problems with sweet & simple solutions. Our areas of expertise include brand strategy and positioning, concept development, identity...

  • Branding Sales Executive

    4 days ago

    Miami, United States Strawberry Brand Studio Full time

    Company DescriptionWe are a global boutique branding agency that crafts world-class brands. Led by a global brand strategist, we are inspired by the power of story living and intrigued by the challenge in solving complex problems with sweet & simple solutions. Our areas of expertise include brand strategy and positioning, concept development, identity...

  • Director of Brand Marketing

    3 weeks ago

    Miami Beach, United States Nektova Full time

    Company Description Cornerstone is a leading provider of premium branded consumer electronics, making tech products accessible to businesses of all sizes and industries. With products available in thousands of stores, institutions, and corporations across over 40 countries, Cornerstone is at the forefront of bringing high-end tech to a global market. Started...

  • Director of Brand Marketing

    4 weeks ago

    Miami Beach, United States Nektova Full time

    Company Description Cornerstone is a leading provider of premium branded consumer electronics, making tech products accessible to businesses of all sizes and industries. With products available in thousands of stores, institutions, and corporations across over 40 countries, Cornerstone is at the forefront of bringing high-end tech to a global market....

  • Director of Brand Marketing

    4 weeks ago

    Miami Beach, United States Nektova Full time

    Company DescriptionCornerstone is a leading provider of premium branded consumer electronics, making tech products accessible to businesses of all sizes and industries. With products available in thousands of stores, institutions, and corporations across over 40 countries, Cornerstone is at the forefront of bringing high-end tech to a global market. Started...

  • Manager, Brand Strategy and Innovation

    4 weeks ago

    Miami, United States Royal Caribbean Group Full time

    Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. The Royal Caribbean Group's Celebrity Cruises brand has an...

  • Manager, Brand Strategy and Innovation

    3 weeks ago

    Miami, United States Royal Caribbean Group Full time

    Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. The Royal Caribbean Group's Celebrity Cruises brand has an...

  • Director, Business Analytics

    4 weeks ago

    Miami, FL, United States The Subway HR Team Full time

    Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there. Why Join Us? At Subway, “better” is baked into our DNA. We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning...

  • Director, Brand Marketing

    2 weeks ago

    Miami, United States Restaurant Brands International Full time

    About Restaurant Brands International: Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER...

  • Director, Brand Marketing

    6 days ago

    Miami, United States Restaurant Brands Full time

    About Restaurant Brands International: Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®,...

  • Director, Brand Marketing

    4 weeks ago

    Miami, United States Restaurant Brands International Full time

    About Restaurant Brands International: Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER...

  • Director, Brand Marketing

    3 weeks ago

    Miami, United States Restaurant Brands International Full time

    About Restaurant Brands International: Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER...

  • Director, Brand Marketing

    3 weeks ago

    Miami, United States Restaurant Brands Full time

    About Restaurant Brands International: Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®,...

  • Director, Brand Marketing

    3 weeks ago

    Miami, United States Restaurant Brands International Full time

    About Restaurant Brands International: Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER...

  • Director, Brand Marketing

    4 weeks ago

    Miami, United States Restaurant Brands Full time

    About Restaurant Brands International: Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®,...

  • Director, Brand Marketing

    3 weeks ago

    Miami, United States Restaurant Brands International Full time

    About Restaurant Brands International: Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER...

  • Director, Business Analytics

    4 weeks ago

    Miami, FL, United States Franchise World Headquarters, LLC Full time

    Director, Business Analytics & Strategy Miami, FL, USA Req #1265 Friday, April 19, 2024 We are Subway Headquarters! A dedicated team of professionals supporting thousands of franchisees around the globe. Region : Miami, FL USA Ready for a fresh, new career? Look no further because one of the world's most iconic...

  • Director, Brand Marketing

    4 weeks ago

    Miami, United States Restaurant Brands International Full time

    Brand/ Calendar Strategy Progress strategic planning process by partnering with insights to determine future growth opportunities and to champion additional consumer insights. Ideate, develop, validate brand equity campaign ideas (non-product or valu Director, Marketing, Operations, Restaurant, Business Services, VP

  • Director, Brand Partnerships

    2 months ago

    Miami, United States Social Native Inc Full time

    Job DescriptionJob DescriptionDescribed as the "Uber of Content", Social Native is a marketplace technology company that empowers marketers to create, source and optimize authentic visual content in the most efficient way possible. Leveraging the world's first AI-powered creative platform, brands such as Unilever, Adidas, L'Oréal, Crocs and Nestlé...