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Associate Director, HCP Marketing and Salesforce Engagement
2 months ago
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Job Title: Associate Director, HCP Marketing and Salesforce Engagement
Location: Boston (Hybrid)
Description:
As our new Associate Director of HCP Marketing and Salesforce Engagement you will support development of strategic initiatives and promotional efforts for healthcare providers, with a focus on the Atopic Dermatitis indication and salesforce effectiveness, in preparation for the launch of Galderma’s first-in-class specialty biologic treatment for atopic dermatitis.
The role partners closely with key stakeholders within the global and US cross functional teams including the US Salesforce as well as external partners, and directly reports to the Director, HCP Marketing and Engagement.
Key Responsibilities :
Lead for the Atopic Dermatitis launch marketing plan and associated materials
Lead overall training content strategy, development and roll out plan of field sales training for HCP materials in partnership with sales training to ensure rapid adoption, optimize effectiveness of material execution and ensure confidence in key messages and brand strategy
Lead the development and implementation of tactical launch tools and respective training plans as identified with the brand plan to to create a differentiated brand experience that drives HCP engagement and nemolizumab uptake
Develop and drive a rep engagement strategy to maximize selling effectiveness and tactical pull-through, including but not limited to educational touchpoints, communication plan, contest development/management and selling skills pull through.
Build measurement plan to track and optimize performance HCP tools and of training tactics
Act as a brand steward, leading collaborative touchpoints within matrix enterprise including field intelligence and co-creation project teams
Identify emerging trends within direct promotion channels and apply insight to development of initiatives and marketing tactics and/or materials
Identify, help lead the build and manage new direct selling tools and capabilities
Support annual business planning process
Lead projects through material approval process
Develop and work with KOLs to validate and optimize brand strategies and tactics
Manage agency partners to include tactical planning and scope process, budget, and performance
Key Qualifications:
Bachelor’s degree in marketing, communications or business with master’s degree preferred
7+ years of pharmaceutical industry experience, of which 4+ years in a commercial marketing function required
Past sales/field experience required
Launch experience required
Experience with regulatory/material approval process required
Comprehensive analytical/strategic thinking skills; demonstrated ability to utilize data/customer insights in decision-making (data to insights, to action) required
HCP branded marketing experience preferred
Experience with launching specialty/biologics for treating chronic conditions preferred
Strong ability to understand and translate science
Cross-functional experience required, proven track record of collaboration and coordination with key internal and external stakeholders (including external agency partners)
Exceptional communication and presentation skills: ability to articulate a point of view succinctly and effectively to senior leaders and external customers
Ability and confidence to work effectively and with a sense of urgency across a global matrix enterprise, and to influence without authority
Adaptability, resilience and tenacity and ability to quickly pivot
Proficient in English, MS Office; especially Word, Excel, and PowerPoint
Availability to travel >20% time
What we offer in return
You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training.
Next Steps
If your profile is a match, we will invite you for a first virtual conversation with the recruiter.
The next step is a virtual conversation with the hiring manager
The final step is a panel conversation with the extended team
Our people make a difference
At Galderma, you’ll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.
Employer’s Rights:
This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
