Salesforce Marketing Cloud Developer

1 month ago

Boston, United States Plymouth Rock Assurance Full time

We are seeking a talented and experienced Salesforce Marketing Cloud Developer to join our Digital Strategy Team. In this role, you will be responsible for designing, developing, and implementing marketing automation solutions using Salesforce Marketing Cloud. You will work closely with our Director of Digital Engagement and Marketing Automation Manager to align priorities, understand business requirements, and execute strategies for digital communication across various mediums.

Essential Functions and Responsibilities:

Design and Develop Marketing Automation Solutions:

  • Architect, design, and implement marketing automation solutions using Salesforce Marketing Cloud to support multi-channel campaigns and solutions.

Automation and Personalization:

  • Implement marketing automation rules and triggers to personalize customer interactions.
  • Develop dynamic content and personalized messaging for improved customer engagement.

Data Management:

  • Ensure data integrity and quality within Salesforce Marketing Cloud, including data imports, cleansing, and segmentation.
  • Integrate Salesforce Marketing Cloud with other systems to facilitate data synchronization leveraging API’s and SFTP file drops.
  • Create and manage customer segments and data extensions for targeted messaging.

A/B Testing and Optimization:

  • Conduct A/B tests to measure effectiveness and continually optimize content, subject lines, and send times using Einstein and other available tools.
  • Analyze communication performance data and provide recommendations for improvement.

Reporting and Analytics:

  • Create and maintain dashboards and reports to track key performance indicators (KPIs) related to email campaigns.
  • Provide insights and recommendations based on data analysis.

Compliance and Best Practices:

  • Ensure compliance with digital communication regulations, including CAN-SPAM and TCPA.
  • Stay updated on industry best practices and implement them within the organization.

Documentation and Training:

  • Document configurations, processes, and best practices.


Qualifications and Education:

  • Bachelor's degree in Computer Science, Information Technology, Marketing, or related field is preferred.
  • Salesforce Marketing Cloud Certification is a must (Certified Marketing Cloud Developer is preferred)
  • Minimum 5+ years’ experience working in Salesforce Marketing Cloud/Exact Target, including implementation, administration, data architecture, and automation.
  • Strong understanding of digital communication best practices, A/B testing, and marketing automation strategies.
  • Advanced proficiency in SQL and data manipulation for segmentation and reporting.
  • Strong working knowledge of AMPscript, SSJS, and API integrations
  • Excellent problem-solving and communication skills.
  • Ability to work collaboratively with cross-functional teams and provide technical guidance to non-technical stakeholders.
  • Strong project management skills and the ability to meet deadlines in a fast-paced environment.
  • Stay updated on the latest trends and developments in the marketing technology landscape.

About The Company

The Plymouth Rock Company and its affiliated group of companies write and manage over $1.8 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs approximately 2,000 people and is headquartered in headquartered across from South Station in Downtown Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.

  • Salesforce Marketing Cloud Developer

    1 month ago

    boston, United States Plymouth Rock Assurance Full time

    We are seeking a talented and experienced Salesforce Marketing Cloud Developer to join our Digital Strategy Team. In this role, you will be responsible for designing, developing, and implementing marketing automation solutions using Salesforce Marketing Cloud. You will work closely with our Director of Digital Engagement and Marketing Automation Manager to...

  • Salesforce Marketing Cloud Developer

    5 months ago

    Boston, United States Plymouth Rock Assurance Full time

    We are seeking a talented and experienced Salesforce Marketing Cloud Developer to join our Digital Strategy Team. In this role, you will be responsible for designing, developing, and implementing marketing automation solutions using Salesforce Marketing Cloud. You will work closely with our Director of Digital Engagement and Marketing Automation Manager to...

  • Salesforce Marketing Cloud Developer

    2 weeks ago

    Boston, MA, United States Plymouth Rock Assurance Full time

    We are seeking a talented and experienced Salesforce Marketing Cloud Developer to join our Digital Strategy Team. In this role, you will be responsible for designing, developing, and implementing marketing automation solutions using Salesforce Marketing Cloud. You will work closely with our Director of Digital Engagement and Marketing Automation Manager to...

  • Salesforce Marketing Cloud Specialist

    4 weeks ago

    Boston, Massachusetts, United States TechnoGen Full time

    Job Title: Marketing Cloud LeadLocation: Boston, MA - hybridHiring Mode: ContractSkills: Technical ArchitectureJob Description:We are seeking a skilled Salesforce Marketing Cloud professional to lead our team in implementing SFMC projects. The ideal candidate should have hands-on experience with SFMC journey builder automations and email studio....

  • Distributed Systems Software Engineer

    1 month ago

    Boston, Massachusetts, United States Salesforce Full time

    About SalesforceWe're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and...

  • Salesforce Senior Manager

    4 weeks ago

    Boston, Massachusetts, United States Salesforce Inc Full time

    About the RoleWe are seeking a highly skilled Sales Leader to join our team at Salesforce Inc. As a Sales Leader, you will be responsible for leading a team of sales professionals and driving business growth through strategic planning and execution.Key ResponsibilitiesLead a team of sales professionals to achieve sales targets and business objectivesDevelop...

  • Senior Salesforce Developer

    2 weeks ago

    Boston, United States Motion Recruitment Full time

    A company that supports energy funding across the country is looking for a Salesforce Architect for an 8+ month contract. You’ll implement Salesforce into their entire environment including multiple clouds, integrating with back-office CRMs, contributing to Medidata API management, and CI/CD. They ideally want someone with Non-Profit Cloud experience as...

  • Salesforce Developer

    3 weeks ago

    Boston, United States ConsultNet Technology Services and Solutions Full time

    Salesforce DeveloperHybrid: Greater Boston area 2 days per week onsite6 Months ContractNo C2C or Third Party ApplicantsJob Description: We are seeking a talented Salesforce Developer to join our expanding team. In this role, you will be responsible for developing and customizing Salesforce applications using Apex, Visualforce, and Triggers. You will...

  • Salesforce Developer

    3 weeks ago

    boston, United States ConsultNet Technology Services and Solutions Full time

    Salesforce DeveloperHybrid: Greater Boston area 2 days per week onsite6 Months ContractNo C2C or Third Party ApplicantsJob Description: We are seeking a talented Salesforce Developer to join our expanding team. In this role, you will be responsible for developing and customizing Salesforce applications using Apex, Visualforce, and Triggers. You will...

  • Sr Salesforce Developer

    8 hours ago

    Boston, United States MAXIMUS Full time

    Description & Requirements We are looking for a Salesforce Developer Lead with strong expertise in Health Cloud to design, develop, and lead technical teams in delivering innovative solutions. The ideal candidate will have hands-on experience with Health Cloud, be proficient in Salesforce development, and lead projects from concept to deployment, ensuring...

  • Senior Salesforce Developer

    8 hours ago

    Boston, United States Slalom Full time

    Who You'll Work With Slalom is a purpose-led, global business and technology consulting company. From strategy to implementation, our approach is fiercely human. In six countries and 43 markets, we deeply understand our customers-and their customers-to deliver practical, end-to-end solutions that drive meaningful impact. Backed by close partnerships with...

  • Salesforce Functional Marketing Cloud Consultant

    2 weeks ago

    Boston, United States Mediabistro Full time

    Job DescriptionWe Are Accenture's Salesforce practice, and we live to see what this platform can do. Since we were one of the first on the scene, we're the largest global Salesforce practice, not to mention one of the best. In fact, we are the industry-leader for building Salesforce solutions, and we are Master Certified in all 12 industries and clouds. We...

  • Senior Salesforce Developer

    4 weeks ago

    Boston, Massachusetts, United States Revvity Full time

    Job Title: Senior Salesforce DeveloperRevvity is a developer and provider of end-to-end solutions designed to help scientists, researchers, and clinicians solve the world's greatest health challenges. We pair the enthusiasm of an industry disruptor with the experience of a longtime leader. Our diverse team of 11,000+ colleagues from around the globe are...

  • Senior Salesforce Developer

    4 weeks ago

    Boston, Massachusetts, United States Wasabi Full time

    Role Description:As a Senior Salesforce Developer at Wasabi, you will lead the design and development of custom software applications to meet crucial business needs. Your focus will be on fostering continuous learning within the development team to enhance skills and practices. This role requires a strategic mindset, comprehending the intricate relationship...

  • Senior Salesforce Developer

    4 weeks ago

    Boston, Massachusetts, United States Slalom Full time

    Job Title: Senior Salesforce DeveloperAbout the Role:We are seeking a highly skilled Senior Salesforce Developer to join our team at Slalom. As a Senior Salesforce Developer, you will be responsible for designing and implementing scalable and efficient solutions on the Salesforce platform.Key Responsibilities:* Contribute to the translation of business...

  • Salesforce Health Cloud BA

    4 weeks ago

    Boston (III), United States Cognizant Full time

    Job Summary As a BA Collaborate with business stakeholders to capture document and analyze business requirements for Salesforce health cloud projects. Translate business needs into clear and concise user stories and functional requirements. Work closely with Salesforce Administrators and Developers to customize Salesforce to meet business requirements....

  • Lead Salesforce Developer

    9 hours ago

    Boston, United States Trillium Staffing Full time

    Trillium Professional is now seeking a Lead Salesforce Developer in Boston! Responsibilities: -Complete the integration of the Salesforce system with Snowflake. -Develop a technical roadmap to replace or enhance the aspects of the current systems. -Design, develop, and deploy custom Salesforce applications using Apex, Visualforce, Lightning Components, and...

  • Senior Software Engineer

    2 weeks ago

    Boston, United States Salesforce Full time

    About Salesforce We’re Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths,...

  • Senior Software Engineer

    2 weeks ago

    Boston, United States salesforce Full time

    To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategorySoftware EngineeringJob DetailsAbout SalesforceWe’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across...

  • Senior Software Engineer

    5 days ago

    Boston, United States salesforce Full time

    To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategorySoftware EngineeringJob DetailsAbout SalesforceWe’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across...