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Communication and Outreach Director

2 months ago


Greensboro, United States NC A&T State University Full time

Position Overview
Primary Purpose of Position
This position serves as the Communication and Outreach Director for the Center for Regional and Rural Connected Communities (CR2C2) and its associated laboratories and projects. The person hired for this position is responsible for conducting and coordinating the communication and marketing, outreach events and activities, community engagement, data collection and management, and information analysis activities for CR2C2 and its associated laboratories. The person also contributes to the education activities. This person is also responsible for assisting the Center Director and program manager with coordinating business operations and activities of CR2C2 and its associate laboratories and projects as needed.
Primary Function of Organizational Unit
North Carolina A & T is a public land grant high research activity university that enrolls over 13,300 students. The University is committed to dedicated teaching and learning, scholarly and creative research, and effective engagement and public service.

The Center for Regional and Rural Connected Communities (CR2C2) was initially funded by U.S. Department of Transportation in 2023. CR2C2 will serve as the Region 4 University Transportation Center (UTC) charged with addressing transportation challenges within the southeastern region of the United States.

Serves as the Communication and outreach director for the Center for Regional and Rural Connected Communities (CR2C2).
Plans, develops, oversees, and implements the communication, outreach, community engagement, education and workforce development activities and events, for the CR2C2 and its associated laboratories, projects, and activities.
Organizes the CR2C2’s and the associated laboratories’ workshops and seminars.
Meets with the center director or program manager regularly to plan and organize the CR2C2 activities and events
Prepares and reviews technical and financial reports, articles, presentations, newsletters, proposals, and grants.
Communicates and follows up the businesses and activities of CR2C2 and its associated laboratories with all University units.
Disseminates information about CR2C2 activities and its associated laboratories with all University departments and external entities.
Assists with events and other programs as needed.
Assists with coordinating business operations and activities of CR2C2 and its associate laboratories and projects.
Prepares with the preparation of CR2C2 articles, proposals, reports, presentations, educational, and marketing materials.
Work with staff to develop and implement a marketing & communications plan. Set goals and track performance.
Listens and responds appropriately to others using the appropriate media (e.g., e-mail, presentations, etc.).
Assists with planning and organizing the outreach/training/education programs including core training, specialized one-time training events, continuing education, outreach events, and related programs for the CR2C2 and its associated laboratories.
Handles marketing and public relations and functions for the CR2C2 and its associated laboratories.
Prepares training materials for the CR2C2 and its associated laboratories.
Attends CR2C2 meetings to stay abreast of upcoming CR2C2 activities and to support as necessary to ensure compliance with NCA&T, federal, and grant policies.
Travels and represents the CR2C2 as needed in meetings with stakeholders, including state and federal agencies, industrial partners, and other collaborators.
Handles all marketing and communication aspects of the CR2C2 and its associated laboratories including the preparation of marketing and presentation materials and maintaining and updating websites, recording and documenting the events, and administering the social media accounts.
Ensures mission relevant and cohesive branding/messaging across all outward communications.
Manages and create event and program marketing content including press releases, e-blasts, monthly newsletters, community calendars, flyers, invitations, and social media, and other related marketing materials.
Supports fundraising efforts as needed.
Identifies outreach opportunities by maintaining active communication with other businesses and our community
Creates, collects, and analyzes graphs, charts, and other data visualizations within prescribed timeframes for grant reports, proposals, and stakeholder meetings.
Analyzes CR2C2 business operations and financial statements and makes recommendations for approval.
Reviews, examines, and prepares program documents.
Assists with data storage, organization, and management.
Researches, collects, and analyzes data to help devise strategies for the best outreach and communications practices
Collaborates with other departments and cross-analyze data for outreach outcome statistics
Maintains and update a list of media contacts and foster relationships.
Prepares and contributes to the reports, prepared for the center leadership, university administration, and the sponsoring agencies.
Minimum Requirements
Master’s Degree in communication and marketing, management, relevant STEM discipline, or transportation related disciplines and 1 year of similar experience, or Bachelor’s Degree in these disciplines and 3 years of experience
Possess a high level of initiative and the ability to multitask and address issues with decisiveness and patience.
Possess good organizational skills; detail oriented.
Able to prioritize tasks effectively.
Demonstrated integrity, dependability, and competence.
Able to work independently requiring minimal supervision.
Proficient with MS Word, Excel, and PowerPoint.
Able to make presentations utilizing excellent oral communication and facilitation skills.
Strong critical thinking, analytical, writing, communication, and interpersonal skills.
Ability to manage educational programs.
Ability to plan and organize meetings and events.
Ability to prepare and present materials, recommendations, reports, strategic plans.
Strong work ethic.
Able to handle multitask, meet deadlines and shift priorities as needed.
Able to manage communications to successful outcomes.
Establish and maintain effective working relationships with individuals and groups, other employees, contractors, developers and the public.
Ability to work independently as well as be an integral part of a team.

Preferred Years Experience, Skills, Training, Education
Work experience in digital communication and graphic design tools and software
Demonstrated skills in communications, marketing, community outreach or related fields with three years experience.
Experience curating content for social media and creating original online and printed marketing material/collateral.
Experience running a marketing campaign.

Required License or Certification
Is this position eligible for a remote or hybrid work arrangement, consistent with university and state policies.
Position Information
Working Title Communication and Outreach Director
Position Number 007600
Recruitment Salary Range Commensurate with education and experience
FLSA Exempt
Appointment Type Permanent - Full-time
Tenure Track No
FTE
If Time Limited, Appointment Length
Organizational Division Electrical & Computer Engineering
Organizational Location College of Engineering
Organizational Unit Electrical & Computer Engineering
Posting Detail Information
Posting Number EPA2271

Open Until Filled Yes