Marketing and Communications Specialist
1 month ago
The position provides a blend of tactical and strategic skills, with a focus on email marketing. However, the role also focuses on marketing analytics and research critical for steering ASNT's marketing strategies and business decisions.?
Job Responsibilities
- Develop captivating email content encompassing copywriting, design elements, and multimedia assets, aligning seamlessly with brand aesthetics and audience preferences.
- Utilize email automation tool (HubSpot) to orchestrate triggered and drip campaigns, tailoring messaging to customer behavior, personas, lifecycle stages, and segmentation.
- Segment email lists based on personas, demographic data, behavioral patterns, and preferences to deliver personalized and targeted communications.
- A/B test and dissect campaign performance metrics (including open rates, click-through rates, and conversion rates) to optimize campaigns for maximum impact.
- Work with program leads to establish and maintain marketing/content calendars and meet deadlines.?
- Adhere strictly to email marketing regulations (such as CAN-SPAM and GDPR) and industry best practices to safeguard sender reputation and optimize deliverability.?
- Review and edit materials, as needed, to ensure clarity, accuracy, alignment with brand, and appropriateness for intended audiences.?
- Champion the ASNT brand image and values to foster a consistent and compelling narrative across communication touchpoints.
- Measure the effectiveness of email marketing efforts, analyzing data to inform decision-making and optimize campaign performance.
- Help conduct market research and analysis to identify industry trends, consumer insights, and opportunities for product/service innovation and market expansion.
- Bachelor's degree in marketing, Communication, or a related field.
- 2 to 5 years of experience in marketing communications, with a strong emphasis on email marketing and knowledge of email trends.
- Experience with email marketing automation platforms, with a preference for HubSpot and related digital media platforms and tools such as Canva and
- Strong written and oral communication skills with the ability to gather, understand, and synthesize technical information from a variety of sources, along with a keen eye for creative design.
- Familiarity with association management systems, preferably Nimble AMS, to support marketing operations and data management.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with Google Analytics for performance tracking and analysis.
- Strong planning skills, with the ability to articulate a vision and garner buy-in from stakeholders at all levels.
- Demonstrated ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and deadlines effectively.
- Collaborative mindset with strong interpersonal skills, capable of building relationships and working effectively with diverse teams and personalities.
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimize marketing strategies.
- Some market research experience and ability to analyze insights and distill results into action.
- Flexibility to adapt to evolving industry trends and organizational priorities, driving innovation and continuous improvement.
- Proven experience managing an email marketing program.
- Hands-on experience in marketing automation platforms.
- Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
- Experience building an email marketing campaign from scratch.
- Google Analytics, an understanding of HTML, A/B Testing, and knowledge of SEO.
- Excellent written communication skills.
- Strong project management skills and exceptional attention to detail.
- Self-management - sets well-defined and realistic goals; monitors progress and is motivated to achieve; manages own time; manages multiple tasks and projects.
- Project management - ability to serve on project teams with multiple stakeholders and adhere to deadlines and strategic business goals.
- Results orientation - ability to work at fast pace and meet critical deadlines.
- Customer service - works and communicates with internal and external clients and members to satisfy their expectations; committed to quality service.
- Oral and written communication - ability to communicate information and ideas by speaking and in writing so others will understand.
- Innovative and creative thinker - not afraid to try something new.
- Must have a strong work ethic and take initiative.
- Must work well independently as well as part of a team.
Primarily remote. Travel is required approximately 10% of the time.
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