Digital Marketing/Branding Lead

4 weeks ago


San Francisco CA, United States REVOLUTION Medicines Full time

Revolution Medicines is a clinical-stage precision oncology company focused on developing novel targeted therapies to inhibit high-value frontier targets in RAS-addicted cancers. The company’s R&D pipeline comprises RAS(ON) Inhibitors designed to suppress diverse oncogenic variants of RAS proteins, and RAS Companion Inhibitors for use in combination treatment strategies. As a new member of the Revolution Medicines team, you will join other outstanding colleagues in a tireless commitment to patients with cancers harboring mutations in the RAS signaling pathway.
Reporting directly to the Senior Director, Marketing, the marketing leader will help develop and deliver Revolution Medicine’s marketing plans for the company’s lead RAS(ON) programs in preparation for anticipated launches.
You will work within the nascent Commercial team to define the marketing strategy and execute on critical marketing activities on the Commercial roadmap. Examples of future-focused projects include and is not limited to: market development strategy and activities, brand personality and logo development, HCP asset planning and development, digital media strategy and planning, and overall launch readiness activities.. You’ll collaborate with cross functional teams to provide a commercial marketing perspective on clinical, medical affairs, and market access initiatives. This position is based out of our headquarters in Redwood City, CA.
Operate as ambassador of the company, establishing the organization as trusted member of the healthcare community to all relevant stakeholders (Patients, HCPs, Payers, Policy makers, Industry peers)
Lead the development and execution of effective strategic and promotional plans, ensuring alignment with overall launch and marketing strategy
Prioritize, develop, and implement market development tactics that drive knowledge and awareness of unmet needs among customers and contribute to a successful product launch
Leverage deep understanding of oncology healthcare customers, including providers, key opinion leaders, patients, and market access stakeholders, to inform the go to market approach that drives customer behavior change and market performance
Continually monitor and analyze market, customer, and competitor trends, incorporating insights into marketing plans
Insights & Analytics, Medical Affairs) for the development and implementation of strategic and executional plans
Independently and credibly represent the Commercial Development and Marketing organizations on cross-functional workstreams and initiatives, ensuring appropriate alignment with launch and marketing strategies
Ensure strategic and tactical plans meet compliance and regulatory guidelines and company policies.
Deliver marketing operating expenses within budget.
Travel as needed.
Bachelor’s degree required with at least 6-8 years of progressive commercial experience in a biotechnology and/or pharmaceutical company including global strategic marketing and ideally sales.
Successful history of developing and executing marketing strategy
Experience building and integrating new capabilities that are relevant to launch success,
Demonstrated ability to derive insights/analytics leading to the development of innovative marketing strategies.
Entrepreneurial mindset, with a tolerance for ambiguity, and a passion for helping cancer patient.
MBA.
Experience with targeted oncology product experience strongly preferred.
Revolution Medicines currently requires that all personnel and visitors to its offices be fully vaccinated against COVID-19. Given that these essential functions of the role must be performed on-site, this position requires full COVID-19 vaccination, subject to applicable law.
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