Senior Product Marketing Manager, Outshift

Found in: Jooble US O C2 - 2 weeks ago

San Jose CA, United States Cisco Full time

Outshift by Cisco is the emerging tech incubation group that explores, identifies , and creates new businesses for Cisco. We are passionate about being at the cutting edge of technology, taking Cisco into new markets and building exciting products that solve tomorrow’s biggest challenges.
Like a startup, we take an entrepreneurial approach to success. We incubate ideas into products that solve critical needs, then deliver an experience that delights users and customers from MVP to full-blown commercial offering.
Outshifters enjoy gaining experience across a breadth of technological and business challenges and can expect to shift across products/problems and build new skills regularly.
We’re building the next wave of startup-like innovation with the support of a trusted name like Cisco. The Outshift team is highly visible within Cisco as it's leading the future innovation for the business. As part of the Strategy, Incubations & Applications group led by Cisco’s Chief Strategy Officer, you’ll be working with some of the organization’s most forward thinkers.
In this role, you can expect to work with our Outshift Product teams, product marketing managers, brand, content and social marketers, technical marketers, analysts and product-led growth teams to grow our Modern Apps business. You'll also work across Cisco marketing, events, PR, and AR teams to develop strong strategic relationships and ensure our Modern Apps product portfolio and efforts are included and amplified.
Lead the development and implementation of the product marketing strategy for Outshift emerging technologies, including positioning, marketing analysis, and go-to-market plans
Manage product launches and roll-outs , collaborating with cross-functional teams to ensure a successful execution
Work with Product and Research teams on analyzing the market to identify new opportunities, perform competitive analysis, and build a presence in our target customer and industry segments
Establish marketing requirements for new products and opportunities within Modern Apps as they are developed to help drive product-market fit
Work closely with product management to understand the product strategy and develop compelling messaging for our audience including customers, marketing, sales, and industry analysts
Liaise with the broader Cisco marketing teams on large-scale integrated campaigns to ensure Outshift’s Modern Apps efforts are featured
Establish measurable analysis and reporting on Outshift’s success at establishi ng and driving the success of products in market including brand awareness, customer acquisition, time to market, product adoption and more
At least 8 years of proven experience in shaping product-market fit and directing marketing strategies, preferably in Product Marketing, Product Management, or Technical Marketing roles. You work best when integrated with your Product teams early and know how to analyze, measure, and report on market research and competitor insights to help guide product development strategy.
You embrace a data-driven approach to building results, and are comfortable directing decisions on buyer journeys, audience engagement and other marketing data that helps leadership understand the value of marketing in driving business results.
Bachelor's Degree required (diverse subject matter welcome), Master's Degree or MBA preferred but not required .
Bachelor’s Degree required (diverse subject matter welcome)
~8 years of proven experience in shaping product-market fit and directing marketing strategies, preferably in Product Marketing, Product Management, or Technical Marketing roles. Experience leading Product Marketing Management at an enterprise B2B SaaS
Background in General AI, security technology, SaaS application, or related technology
We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. Our technology makes sure the data travelling at light speed across connections does so securely, yet it’s not what we make but what we make happen which marks us out. We’re helping those who work in the health service to connect with patients and each other; schools, colleges and universities to teach in even the most challenging of times. We’re helping businesses of all shapes and size to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world – whether through 5G, or otherwise.
Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we’re committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.
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