Senior Product Marketing Manager

4 weeks ago


San Francisco CA, United States Aarki Full time

Product marketing managers are the storytellers of the product world. They are responsible for taking complex products and features and turning them into compelling narratives that resonate with target audiences. They work at the intersection of product development, marketing, and sales, and their success is crucial to the overall success of a product.

The Senior Product Marketing Manager will drive sales success through leveraged sales enablement. A successful candidate will partner with the sales team to create marketing materials to facilitate the journey from prospect to customer. They will also partner with the product team to understand differentiators and analytics to understand the numbers. Finally, they will work closely with the creative team to finalize the production of all collaterals.

Ownership/responsibilities

  • Develop and execute product marketing strategies for assigned products or portfolios
  • Conduct market research to identify target audiences and understand their needs
  • Develop buyer personas and messaging that resonates with each persona
  • Create and manage product launch plans and campaigns
  • Develop product positioning and messaging
  • Create and manage product collateral, such as sales decks, product one-sheets, white papers, case studies, and webinars
  • Track and analyze product marketing metrics
  • Document competitive differentiators across the competitive landscape as both strengths and weaknesses to facilitate objection handling

Requirements

  • 5-7+ years of product marketing experience
  • 2+ years of ad technology or digital media monetization experience
  • Prior experience in the mobile marketing technology space is advantageous, with advertising technology being a pre-requisite
  • Strong verbal, written, and visual communication experience
  • Strong command of Google G Suite tools
  • Strong analytical and problem-solving skills
  • Ability to work independently and as part of a team
  • BS or MS in technology or business

About Aarki

Aarki is an AI company that delivers long term revenue growth with a full service audience engagement platform. We use AI to find audiences in a privacy-first world using a massive-scale of contextual bidding signals coupled with proprietary behavioral models. The platform also includes a full service agency team and unified creative strategy that delivers ad creative ideation and execution.

Aarki has worked with hundreds of advertisers over 14 years and sees 4.7M ad requests per second from over 10B devices each with 75 contextual signals feeding a 800B row AI model database . It is privately held headquartered in San Francisco with offices across the US, EMEA, and APAC.

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