Product Marketing Lead

4 weeks ago

San Francisco CA, United States Humanloop, Inc. Full time

We are hiring our first marketer to help us build our marketing foundation to scale our growth. You will work directly with Humanloop’s CEO to set the marketing strategy and then execute it. We are seeing strong early traction, but have a lot of work to build the foundation for our marketing strategy - including positioning & messaging, and figuring out what channels will help us grow fastest. We have a good idea of our ideal customer and need to build a strategy to reach them with a compelling value prop.

You will be responsible for :

  • Product marketing strategy: Gain a deep understanding of our audience, develop our positioning and messaging, and communicate about the product and its benefits to our audience.
  • Positioning: Develop and execute strategies to improve product positioning and messaging.
  • Messaging: Craft compelling messages across marketing channels (emails, web, etc).
  • Launches: Plan and execute product launches from strategy to messaging, channel strategy, and measurement; collaborating with product, sales, and customer success.
  • Lifecycle marketing: Create content and messaging for email drip campaigns throughout the customer lifecycle.
  • Content strategy: We want to become the destination for learning about building with LLMs and build the resources to be known as the experts. You’ll work with contractors and future content marketing hires to make this happen.
  • Sales & Customer Success Enablement: Partner with sales and customer success to create content to support their outreach and conversations with prospects and customers.

Skills and experience :

  • Marketing experience: At least three years of marketing experience, with a focus on product marketing.
  • Industry or business model experience: Experience marketing in a B2B top-down sales environment (its a bonus if you’ve experienced a technical or developer-focused product).
  • Experience setting marketing strategy AND executing: You’re able to balance strategic vision and operational excellence, from setting high-level team strategy to getting in the weeds planning launches and doing competitive research. This is an early-stage startup and you will be doing both.
  • Product marketing depth: With core competencies in positioning, messaging, and launch management.
  • Marketing breadth: You understand channel, content, and comms strategy in addition to product marketing strategy.
  • Writing ability: You’ve written short-form and long-form content, and can point to examples of your writing.
  • High-quality bar: You've developed marketing strategies and tactics that put the customer first, while hitting growth goals at the same time. • Interest in our product/mission-aligned/values-aligned: You’re genuinely excited about AI and its potential societal impacts. You want to be part of a company helping to ensure that AI is safe and useful to society. • Goal setting & prioritisation : You know how to set both short-term goals and long-term goals that are used for prioritisation and focused on impact.
#J-18808-Ljbffr

  • Lead Product Marketing Manager

    7 days ago

    San Francisco, CA, United States Deputy Full time

    San FranciscoMarketing – Product Marketing /Full Time /RemoteAt Deputy, we empower businesses to build thriving workplaces - ones where staff are engaged, customers are served well, businesses are legally compliant, and companies’ profits thrive. Our reach extends across 70+ countries worldwide, serving more than 320,000 workplaces. Deputy is a global...

  • Product Marketing Lead

    2 weeks ago

    San Francisco, United States Suger (YC W23) Full time

    About Us: Suger is a revenue platform that helps our customers grow on the fastest growing B2B sales channel: the cloud marketplaces of AWS, Azure, GCP, and Alibaba. Launched in 2022, we take the tech debt out of marketplace sales by providing an API-first approach to provide a last mile solution between their existing tech stack (e.g. CRM, metering...

  • Product Marketing Lead

    6 days ago

    San Francisco, United States Levro Full time

    About Levro Levro is building a new global finance platform for businesses. Our cornerstone product is a a multicurrency business neobank that allows companies to collect, hold, and pay in 34 currencies within a single interface. We help software and ecommerce companies make international payments as easy as domestic payments, minimizing fees, redtape, and...

  • Product Marketing Lead

    2 weeks ago

    San Francisco, California, United States Levro Full time

    About LevroLevro is building a new global finance platform for businesses.Our cornerstone product is a a multicurrency business neobank that allows companies to collect, hold, and pay in 34 currencies within a single interface. We help software and ecommerce companies make international payments as easy as domestic payments, minimizing fees, redtape, and...

  • VP of Product Marketing

    7 days ago

    San Francisco, CA, United States OpenGov Full time

    Chicago, IL / Plano, TX / Boston, MA / San Francisco, CAMarketing /Full-time /HybridThe Vice President of Product Marketing will lead  product marketing efforts and be responsible for all aspects of the function: go-to-market strategy, positioning, messaging, competitive intelligence, pricing and packaging, product launches, and sales collateral. This...

  • Product Marketing Manager

    3 weeks ago

    San Francisco, CA, United States IC Resources Full time

     Strategic Product Marketing Manager Bay Area (Office-Based)Company Overview:The company is a leading provider of wireless power solutions, specialising in RFID systems, low-power communications, energy harvesting, and battery technologies. With a focus on innovation and market leadership, the company caters to a diverse range of industries including...

  • VP of Marketing

    3 weeks ago

    San Francisco, United States Marketing Deluxe Full time

    The VP of Marketing is responsible for developing and implementing the overall marketing strategy for our marketplace business. This work includes creating and managing marketing campaigns, developing content and messaging consistent with business objectives, and leading a targeted demand-generation strategy. This role is equal parts art and science...

  • Global Ecosystem Marketing Lead

    7 days ago

    San Francisco, CA, United States Atlassian Full time

    Overview Atlassian is looking for a driven and creative Marketer to lead our Ecosystem Marketing team. As the go-to-market owner for the Atlassian Marketplace, developer platform, and technology partnerships, your role will be to guide the strategy and execution of our launches, programs, and overarching narrative.We’re looking for someone who’s...

  • Marketing - Lead

    2 weeks ago

    San Francisco, United States The CLASS Consulting Group Full time

    About Us: The CLASS Consulting Group is a boutique management consulting firm headquartered in SFO-Bay Area that provides consulting services to senior management and Board of Directors of nonprofit/philanthropic organizations. It also offers community leadership opportunities to professionals. CLASS collaborates with its clients - the Non-Profit...

  • Product Marketing Manager

    2 weeks ago

    San Francisco, California, United States Stereolabs Full time

    Who are we?Stereolabs is the leading 3D perception solutions startup for Advanced Intelligent Robotics. Our end-to-end 3D AI Sensing Technology combines state-of-the-art deep learning and computer vision with our 3D cameras to create accurate real-time digital twins of the real world. Stereolabs enables robots to interact more intelligently with their...

  • Product Marketing Manager

    2 weeks ago

    San Francisco, United States PubNub Full time

    Job DescriptionJob DescriptionJoin PubNub: Pioneer the Real-time Internet as our Product Marketing ManagerAbout Us:At PubNub, we are dedicated to weaving an interconnected world with compelling real-time experiences. Founded in 2010 and utilized by over 1,000 leading customers like Autodesk, SK Telecom, and Yelp, our mission is to revolutionize real-time...

  • Product Marketing Manager

    2 weeks ago

    San Francisco, United States The Sage Group Full time

    One of The Sage Group’s clients is looking for a Product Marketing Manager with 5 years product marketing in tech. Client empowers local economies by building intelligent, last-mile delivery technology for local businesses, helping them grow. About The Role As a Product Marketing Manager, you will be responsible for working with product marketing, product...

  • Product Marketing Manager

    2 weeks ago

    San Francisco, United States AI Fund Full time

    San Francisco Bay Area, Remote Deeplearning AI – Marketing / Full time / Remote Want to use your marketing skills to make an impact? AI is the new electricity. Millions of AI engineers are needed to transform industries with artificial intelligence, and we’re building an education platform to train them. We are looking for a Product Marketing Manager who...

  • Product Marketing Specialist

    5 days ago

    San Francisco, United States Ask Staffing Full time

    Responsible for creation and management of in-product marketing experiments. Work closely with the Pinner Engagement PMM team to deploy experiments in a timely manner. Provide strategic planning and thinking on how we implement and use in-product channels through the lens of product for our GTM efforts across XFN teams including sequencing, prioritization,...

  • Product Marketing Manager

    4 weeks ago

    San Francisco, United States IC Resources Full time

     Strategic Product Marketing Manager Bay Area (Office-Based) Company Overview:The company is a leading provider of wireless power solutions, specialising in RFID systems, low-power communications, energy harvesting, and battery technologies. With a focus on innovation and market leadership, the company caters to a diverse range of industries including...

  • VP of Product Marketing

    5 days ago

    San Francisco, United States OpenGov Full time

    The Vice President of Product Marketing will lead product marketing efforts and be responsible for all aspects of the function: go-to-market strategy, positioning, messaging, competitive intelligence, pricing and packaging, product launches, and sales collateral. This senior leadership role will be a primary driver in the commercial success of the OpenGov...

  • Product Marketing Specialist

    1 week ago

    San Francisco, United States Ask Staffing Full time

    Responsible for creation and management of in-product marketing experiments. Work closely with the Pinner Engagement PMM team to deploy experiments in a timely manner. Provide strategic planning and thinking on how we implement and use in-product channels through the lens of product for our GTM efforts across XFN teams including sequencing,...

  • Product Marketing Manager

    7 days ago

    San Francisco, United States City Innovate Full time

    City Innovate is a dynamic and forward-thinking technology company that is dedicated to transforming the way cities operate and improve the quality of life for urban residents. Our mission is to drive innovation and collaboration in the public sector by developing cutting-edge solutions that empower government agencies to make data-driven decisions, enhance...

  • Product Marketer

    3 weeks ago

    San Francisco, United States Lago Full time

    Lago is the open-source platform that helps engineers build better monetization systems. We enable software teams to build customizable and scalable usage metering, subscription management, billing, invoicing, and payment systems. Lago is the leader of our category on Github (5k+ stars), won « Product of the month » on ProductHunt, and is used by leading...

  • Product Marketing Manager

    6 days ago

    San Francisco, United States Twelve Labs Full time

    Role Overview:We are seeking a skilled and experienced Product Marketing Manager to drive awareness and adoption of foundation models starting with clients in Media and Entertainment. As a key member of our go-to-market team, you'll play a critical role in shaping our strategy and helping bring Twelve Labs to industry-leading businesses. This is a unique...