Assistant Product Marketing Manager

2 weeks ago

Minneapolis MN, United States International Dairy Queen, Inc. Full time

Since 1940, Dairy Queen® has been one of the world’s best known and loved brands. Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation. As a leading franchisor, there are more than 7,000 independently owned and operated restaurants in the U.Working under supervision of senior marking staff, brings product growth strategy to life through menu development and execution including the product offering, pricing and promotional recommendations leading to continued sales growth and customer satisfaction. Under the guidance of their director, manages multiple products, product lines or strategic pillars. Keeps projects moving forward. Schedules creative reviews before and after photo shoots. Executes marketing plans, tests and launch activities. Manages and oversees relevant product launches and coordinates launch activities. Contributes to the development of short and long-term strategic planning for designated aspects of a product category(ies) including product positioning, product roadmaps, etc. With input and coaching from their director, synthesizes information from various sources to create persuasive presentations that move projects forward and drive results.
Product Test Implementation and Rollout/Launch:
Under the guidance and oversight of their director, manages multiple products, product lines or strategic pillars (for example, food value or Better Chicken Leadership).
With guidance from their director, assists in leading and effectively communicating to cross-functional product teams, gaining alignment and using project management skills, including timeline development and timeline management tracking for all product related projects. Keeps projects moving forward, knowing when to elevate decisions to higher management. Utilizes pipeline meetings to keep the broader cross-functional team informed of project status and changes in a timely and accurate manner. Operations) are involved and informed at the right time.
Schedules creative reviews before and after photo shoots with Brand and Creative Services teams
Executes marketing plans, tests and launch activities. Manages and oversees relevant product launches and coordinates launch activities in conjunction with cross-functional teammates, including oversight of the assigned items featured in the monthly Product Launch Kit.
Manages in-market tests from store recruiting through to evaluation. Ensures the timely completion of required internal briefing documents, including project initiation forms for Research & Development department, weekly status reports, and creative assignment forms (POP and advertising).
Provides timely and accurate communication to Field Marketing team as related to product tests and launches, utilizing pipeline meetings, conference call and various meetings (Ops Leadership, FAC, etc.)
Creates and maintains a weekly tracking list of product pipelines issues, decisions and next steps.
Brand Strategy and Plan Development
Assists in the development of short and long-term strategic planning for designated aspects of a product category. Typical product planning and research timelines range from 6 months to 2 years.
Provides input on how to position a product to market, taking into account how the product will “fit” into consumers’ lives, what makes it consumer-worthy, why the product is better and different. This product positioning is critical to inform the creative marketing team for their later development of strong Creative pieces, such as advertising and POP.
Articulates the “voice of the consumer” into product and marketing opportunities by reviewing market trends, available secondary research, sales and competitive analysis and validate ideas through online screeners, focus groups and other primary research.
With guidance and coaching from senior marketing staff, assists in management of consumer research, and utilizes learnings gained through research to develop menu strategies and execute menu plans. With guidance and oversight from their director on how to outline/frame up/sequence messaging, creates presentations for both internal DQ management and franchisee audiences, synthesizing information from various sources and creating persuasive presentations that move projects forward.
Budget Management
~ Ensures projects are managed within an established, pre-defined allowance, factoring in expenses related to research, point of purchase materials, system-wide communication and external partners related to product category.

Degree in Marketing or related field, or equivalent combination of work experience and education.
Minimum of 2-4 years prior Food/Treat/Retail Marketing experience, required.
Experience working within a franchisor organization, preferably a QSR brand, preferred.
Aptitude to lead cross-functional projects.
Creative thinker with a track record of developing marketing-related innovative ideas.
Proficient in Microsoft Word, Excel, and PowerPoint.
Demonstrated ability to create and successfully drive project plans, to multi-task and prioritize multiple projects and requests simultaneously, within an intense, deadline-driven environment.
Ability to coordinate with other departments Concept Support Services, Operations, Legal to complete projects on time.
All your information will be kept confidential according to EEO guidelines.
Our comprehensive benefit package includes, medical, dental, 401K match, paid time off (including volunteer time as well as parental leave) and so much more Most positions located out of our global headquarters in Bloomington, MN will work a hybrid work schedule where you will work 2 collaboration days a week. Additional in office time may be required to support team/project needs. Positions will be identified as “remote eligible” when consideration will be given to candidates outside of drivable distance to our Bloomington office.
Our Commitment to Diversity, Equity and Inclusion
We are committed to creating a culture of diversity, equity and inclusion for all who touch DQ. We believe in and commit to fostering a community where employees bring their authentic selves to work; where we recruit, engage and retain employees, franchise owners and suppliers with diverse background and identities; and where everyone feels welcome engaging with our DQ brand.
 
IDQ is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Keywords: Product Marketing Manager, Location: Bloomington, MN - 55405

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