Manager, Digital Marketing

1 month ago

BJ's Club Support Center Marlborough MA, United States BJ's Wholesale Club Full time

Join our team of more than 34,000 team members, supporting our members and communities in our Club Support Center, 235+ clubs and eight distribution centers. BJ’s Wholesale Club offers a collaborative and inclusive environment where all team members can learn, grow and be their authentic selves. Together, we’re committed to providing outstanding service and convenience to our members, helping them save on the products and services they need for their families and homes.

The Benefits of working at BJ’s

•        BJ’s pays weekly

•        Generous time off programs to support busy lifestyles* 

                      o Vacation, Personal, Holiday, Sick, Bereavement Leave, Jury Duty

•        Benefit plans for your changing needs*

                      o Three medical plans**, Health Reimbursement Account (HRA), Health Savings  Account (HSA), two dental plans, flexible spending

*eligibility requirements vary by position

**medical plans vary by location

Digital Performance Marketing Manager (Activation)
 

The Digital Performance Marketing team is a center of excellence at BJ’s that develops, manages, and executes multiple digital marketing programs aimed at driving incremental revenue and memberships across paid and owned digital marketing channels.
 

The Digital Performance Marketing Manager leads a team of digital media specialists in executing and/or enabling digital performance marketing channels in collaboration with a digital agency as well as internal peers who manage the strategy and planning for individual digital marketing plans.  This position is considered the owner of paid digital performance marketing channels and manages the relationships with large partners like Google, Facebook, and others.
 

KEY RESPONSIBILITIES:

  • Oversight of internally managed channels like Push Marketing and Affiliate as well as externally executed channels in partnership with media agency.
  • Enablement and coordination of creative, audience, data feed and tagging needs for outsourced channel execution inclusive of paid search, shopping ads, social advertising, and display.
  • Manage relationships with key advertising outlets including Google, Facebook, Snapchat, and others.
  • Budget tracking and invoice management for advertising outlets.
  • Channel level performance monitoring, optimization recommendations and compliance with industry best practices.
  • Foster and grow a test and learn pipeline in partnership with agency, digital analytics, and marketing stakeholders.
  • Hire, lead, mentor and grow Digital Marketing Specialists.
  • Remain current on new industry developments, best practices, and emerging technologies to further advance BJ’s digital presence.
  • Participate in vendor, budget and invoice management in support of digital marketing functions.

QUALIFICATIONS:

  • Minimum 7 years of experience executing and/or managing digital performance marketing.
  • Expert level knowledge of execution across multiple digital marketing channels.
  • Excellent communication and organization skills with the ability to frame complex analytical, digital marketing, CRM and technical concepts in a way that facilitates discussion and deeper levels of understanding.
  • Ability to participate in conversations that bridge marketing, media and marketing analytics disciplines.
  • Strong data interrogation skills via spreadsheets or database technology.
  • Experience with an enterprise level analytics platform (eg. Adobe Analytics, Google Analytics)
  • B. S. in Marketing or a related field.
  • Experience with task management platforms (eg. Monday. com, Jira) is a plus.
  • Experience with Affiliate marketing and App Push marketing is a plus.

In accordance with the Pay Transparency requirements, the following represents a good faith estimate of the compensation range for this position. At BJ’s Wholesale Club, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications. The pay range for this position is starting from $93,500.00.

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