VP, Platform Marketing

Found in: Jooble US O C2 - 2 weeks ago

Boston MA, United States CareQuest Institute for Oral Health Full time

The Vice President, Marketing will support the mission of the Enterprise (CareQuest Institute and CareQuest Innovation Partners) and be responsible for advancing and managing the organization’s external image, outreach, and engagement through the areas of Brand Marketing, Content & Communications, and Digital & Social Media.
The VP, Marketing will be responsible for designing and implementing an inclusive, forward-thinking strategy to help lead the organization in its next phase of work to create an accessible, equitable, and integrated oral health system. The VP, Marketing will be responsible for understanding the needs of various audiences, including the ability to scan both the organization and the surrounding community environments to position the Enterprise as a leader in its field. They will also deliver competitive market intelligence that support the design and implementation of essential marketing strategies and tactics.
The VP will play a key leadership role, serve as a member of the Senior Leadership Team, and collaborate with other senior leaders to develop long-range strategic plans, programs, policies, and product offerings to realize the strategic vision and mission of the Enterprise. They will also lead and manage a marketing team that provides strategic guidance and support across the Enterprise.
Additionally, this role will work across the Enterprise to ensure the brand is optimized for leadership and awareness across the health care landscape.
Provide strategic leadership and execution of the branding, promotion, communications, and advertising functions associated with all priorities.
Oversee deployment and execution of content strategy to achieve Enterprise business goals.
Develop and communicate the Enterprise’s unique value proposition to stakeholders, including grantees, strategic partners, providers, policymakers, and other members of the oral health community.
Own the Enterprise’s innovative and creative digital marketing initiatives across all functions and platforms, including but not limited to SEO, web, mobile and social media.
Develop integrated and cohesive marketing plans and strategies to achieve business goals.
Define, measure, and track marketing metrics and KPIs to assess effectiveness of initiatives and make data-driven decisions for optimization.
Determine the appropriate marketing mix between advertising, market research, and other initiatives; collaborate across departments to prioritize and resource marketing initiatives.
Maintain consistent and professional brand identity throughout the Enterprise in collaboration with the marketing team, graphic designers, agencies, and consultants.
Coordinate the design, production, and distribution of collateral materials.
advertising agency, design firms, and other strategic partners to increase reach and effectiveness).
Bachelor’s degree required; MBA or relevant graduate degree is preferred.
A seasoned business professional with 10 + years’ work experience developing and executing integrated marketing and communications programs.
knowledge of the dental services industry and health care industry highly desirable.
Expert digital knowledge, including web, mobile, and social media; experience working in digital development and applying digital best practices.
Previous experience in leading a marketing and/or communications function, including experience with branding, advertising, and media.
Strong analytical capabilities and ability to both obtain and effectively leverage market research.
Ability to develop and lead strategic marketing initiatives by effectively navigating corporate-wide leadership buy-in and participation.
Experienced in state-of-the-art marketing methods and technologies, including web-based tools and social media.
Ability to identify top talent as well as develop and lead a diverse and sophisticated marketing team.
Ability to lead a remote team.
Expert level proficiency with Microsoft Office Suite.
Strong oral and presentation skills honed for executive stakeholders.
Strong leadership/ and influencer skills.
Ability to handle multiple projects and priorities concurrently.
Experience working with senior management.
Ability to work overtime as needed or required.
Attends additional training as requested/deemed necessary
Manual dexterity and sitting is required in carrying out position own position responsibilities (i.e. use of personal computer).
Ability to travel or move about within and outside serviced facilities required.
Incumbent works primarily in either a private or shared office environment.
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