Senior Manager, Lifecycle Marketing

Found in: Jooble US O C2 - 2 weeks ago

San Francisco CA, United States Walmart Full time

Location:

  • San Bruno,California
  • Hoboken, New Jersey
  • Bentonville, Arkansa

Are you passionate about effective and engaging marketing campaigns as much as we are? Do you have experience in marketing automation, audience segmentation and tech stack development? If so, then we would like to talk to you about an exciting opportunity to help define the vision for further development of the seller marketing CRM and our communications channels such as email, sms, in-app messaging, and more.

We are seeking a highly skilled and experienced Senior Manager of Seller Engagement to join our dynamic Seller Marketing and Education team. In this role, you will drive the growth and success of our Marketplace platform by developing and maintaining effective communication channels and strategies to engage and support our sellers across all lifecycle stages. As a primary steward of the seller engagement strategy, you’ll influence thousands of online sellers while working alongside an engaged and forward-thinking team. You will lead your team and cross-functional business partners in executing and measuring multimedia marketing campaigns that drive product adoption and seller retention.

You’ll sweep us off our feet if…

  • You are a visionary and a marketer at heart passionate about marketing technology, strategies and channels.
  • You’re a cross-functional leader and collaborator capable of aligning multiple teams on a consistent approach to marketing communications.
  • You’re a results-oriented and data-driven professional determined to deliver business growth.

You’ll make an impact by:

  • Drive seller reach and engagement to deliver impactful growth across various seller lifecycle stages and personas.
  • Lead the team to own, maintain and manage day-to-day operations of our outbound communications channels such as email, SMS, in-app messaging, webinars, and other relevant platforms.
  • Drive innovation to ensure marketing campaigns engage and convert target audiences, optimizing message content, timing, and segmentation to achieve high open and click-through rates.
  • Partner with the GTM and Marketing Operations teams to support the activation of comprehensive seller engagement campaigns to drive overall business objectives for product adoption and seller satisfaction.
  • Continuously align with stakeholders to ensure consistent governance and use of communications platforms minimizing seller fatigue.
  • Develop and maintain marketing CRM ensuring effective seller segmentation, personalization, and automation.
  • Define business requirements for developing new communications capabilities and partner with the Product and Engineering teams on developing and driving the product roadmap.
  • Closely monitor marketing KPIs and derive actionable insights to continually improve seller engagement initiatives and ensure maximum impact and ROI.
  • Provide regular updates on business plans, priorities, and results to leadership.
  • Manage, train, and mentor a team of channel managers supporting a collaborative and results-oriented team culture.
  • Stay up-to-date with industry trends, competitor activities, and best practices in digital marketing and seller engagement.
  • Ensure all email and SMS marketing practices adhere to relevant regulations and best practices, QA all email/SMS campaigns and LPs where applicable.

Preferred Qualifications:

  • Bachelor’s degree
  • 7+ years of experience in digital marketing or product marketing
  • 3+ years of experience leading teams
  • Analytic s experience in an enterprise environment
  • Experience with marketing automation segmentation
  • Experience with marketing communications channels such email, sms, in-app messaging is a must
  • Proficiency in a contemporary CRM platform (HubSpot preferred)
  • Hands-on experience in product marketing campaign delivery, set up and analytics
  • Proven ability to master and learn processes and platforms quickly
  • Excellent communication skills – both verbal and written
  • Collaborative work ethic as partnership with stakeholders at all levels is key
  • Ability to move fast, in an often ambiguous and fluid environment

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

About Walmart Marketplace

Join Walmart, the #1 omni-retailer in the world, and its fast-growing Marketplace business and team. The Marketplace business is our third-party seller business on Walmart.com. It is already large, growing rapidly, and a top-three strategic priority for the company. We enjoy a scrappy, startup culture and environment – but with the resources of the Fortune #1 company. Come help us grow this critically important business to Walmart.

About Walmart

Join Walmart and your work could help over 265 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life.

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