Brand Marketing Manager

1 month ago

Auburn Hills MI, United States Whisker Full time

As leading innovators in pet tech and refined pet accessories, we work tirelessly to solve problems and deliver smarter insights for pet parents while enriching the lives of pets. Whether it’s a self-cleaning litter box that automates scooping, an automatic feeder that helps pets develop healthier eating habits, or a modern cat tree that delights both humans and felines, we strive to deliver better solutions for consumers while transforming pet care along the way. The Brand Marketing Manager will lead integrated marketing plans that build brand awareness, launch new products and deliver business results. The Brand Marketing Manager l develops marketing plans, creative briefs and partners closely with Creative, Growth, Social, Influencer and Email teams to execute projects and campaigns from end to end.
Champions our brand and products across everything we do ensuring all projects, creative and experiences ladder back to brand and product positioning, tone of voice and guidelines.
Leads the development and execution of integrated marketing campaigns for brand and products with the cross-functional marketing team across multiple channels, including web, social, email, PR, partnerships and performance.
Synthesizes marketing initiatives into a one-page strategic document and briefs cross-functional partners, ensuring strategy, real-time bidding, communications and channel plan is clear, actionable and measurable.
Drives demand for new product launches through marketing campaigns working in partnership with physical and digital product teams.
Maintains product features, benefits and claims documentation and guides cross-functional teams including marketing and customer service on articulating the products’ benefits to prospects customers.
Partners with consumer insights and legal teams to develop new product claims and guides their implementation in marketing efforts across channels ensuring the strongest claims are featured.
Tracks and analyzes the impact of marketing on brand metrics and adjusts strategies accordingly.
Manages marketing budgets effectively, allocating resources strategically to maximize impact and achieve business goals within budgetary constraints.
Bachelor's degree in Marketing, Communications, Business, or related field
5+ years of experience in brand marketing (preferably with a DTC brand), with a proven track record of success in developing and executing integrated marketing campaigns
Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies
Creative mindset with a passion for innovation and storytelling.
Proficiency in marketing analytics tools and platforms.
Comfortable with office pets (cats, dogs)
Premium Medical/Dental/Vision insurance
14 Paid Holidays
Flexible Work Arrangements
Top of the line equipment
Please ensure to regularly check your email spam folder for any communication from Whisker to avoid missing important updates regarding your application status.
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