Brand Marketing Manager
1 month ago
Leads the development and execution of integrated marketing campaigns for brand and products with the cross-functional marketing team across multiple channels, including web, social, email, PR, partnerships and performance.
Synthesizes marketing initiatives into a one-page strategic document and briefs cross-functional partners, ensuring strategy, real-time bidding, communications and channel plan is clear, actionable and measurable.
Drives demand for new product launches through marketing campaigns working in partnership with physical and digital product teams.
Maintains product features, benefits and claims documentation and guides cross-functional teams including marketing and customer service on articulating the products’ benefits to prospects customers.
Partners with consumer insights and legal teams to develop new product claims and guides their implementation in marketing efforts across channels ensuring the strongest claims are featured.
Tracks and analyzes the impact of marketing on brand metrics and adjusts strategies accordingly.
Manages marketing budgets effectively, allocating resources strategically to maximize impact and achieve business goals within budgetary constraints.
Will perform additional responsibilities when required What You'll Bring: Bachelor's degree in Marketing, Communications, Business, or related field
5+ years of experience in brand marketing (preferably with a DTC brand), with a proven track record of success in developing and executing integrated marketing campaigns
Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies
Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams
Creative mindset with a passion for innovation and storytelling.
Proficiency in marketing analytics tools and platforms.
Demonstrated ability to thrive in a fast-paced, dynamic environment.
Previous, current or future cat owner
Comfortable with office pets (cats, dogs) Benefits & Purrks:
Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the “why”, and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrow’s pet products—plus a whole lot of extras. You will also be provided with: Premium Medical/Dental/Vision insurance
Life Insurance
PTO
14 Paid Holidays
Paid Parental Leave
401K with 4% Match
Flexible Work Arrangements
Top of the line equipment
Life Insurance
Supplemental Pet Insurance Statement of Inclusivity:
We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.
Please ensure to regularly check your email spam folder for any communication from Whisker to avoid missing important updates regarding your application status.
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