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Brand Marketing Manager

4 months ago

Auburn Hills, United States Whisker Full time

Job Type

Full-time

Description

Whisker is the maker of Litter-Robot, Feeder-Robot, and Litterbox.com. At Whisker, we believe pet parenthood can always get better.

As leading innovators in pet tech and refined pet accessories, we work tirelessly to solve problems and deliver smarter insights for pet parents while enriching the lives of pets. Whether it's a self-cleaning litter box that automates scooping, an automatic feeder that helps pets develop healthier eating habits, or a modern cat tree that delights both humans and felines, we strive to deliver better solutions for consumers while transforming pet care along the way. To us, having a pet is the best thing ever. At Whisker, life together just keeps getting better.

Whisker is based in Auburn Hills, Michigan and Juneau, Wisconsin with 500+ passionate team members.

Summary:

The Brand Marketing Manager will lead integrated marketing plans that build brand awareness, launch new products and deliver business results. The Brand Marketing Manager develops marketing plans, creative briefs and partners closely with Creative, Growth, Social, Influencer and Email teams to execute projects and campaigns from end to end.

What You'll Do:

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as deemed necessary.

  • Champions our brand and products across everything we do ensuring all projects, creative and experiences ladder back to brand and product positioning, tone of voice and guidelines.
  • Leads the development and execution of integrated marketing campaigns for brand and products with the cross-functional marketing team across multiple channels, including web, social, email, PR, partnerships and performance.
  • Synthesizes marketing initiatives into a one-page strategic document and briefs cross-functional partners, ensuring strategy, real-time bidding, communications and channel plan is clear, actionable and measurable.
  • Drives demand for new product launches through marketing campaigns working in partnership with physical and digital product teams.
  • Maintains product features, benefits and claims documentation and guides cross-functional teams including marketing and customer service on articulating the products' benefits to prospects customers.
  • Partners with consumer insights and legal teams to develop new product claims and guides their implementation in marketing efforts across channels ensuring the strongest claims are featured.
  • Tracks and analyzes the impact of marketing on brand metrics and adjusts strategies accordingly.
  • Manages marketing budgets effectively, allocating resources strategically to maximize impact and achieve business goals within budgetary constraints.
  • Will perform additional responsibilities when required
Requirements

What You'll Bring:
  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 5+ years of experience in brand marketing (preferably with a DTC brand), with a proven track record of success in developing and executing integrated marketing campaigns
  • Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies
  • Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams
  • Creative mindset with a passion for innovation and storytelling.
  • Proficiency in marketing analytics tools and platforms.
  • Demonstrated ability to thrive in a fast-paced, dynamic environment.
  • Previous, current or future cat owner
  • Comfortable with office pets (cats, dogs)
Benefits & Purrks:

Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the "why", and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrow's pet products-plus a whole lot of extras. You will also be provided with:
  • Premium Medical/Dental/Vision insurance
  • Paid parental leave
  • Whisker Parents Program
  • 1 day "pawternity" leave for new pet adoption
  • Pet Insurance
  • 401K match
  • Flexible spending accounts
  • Company-paid short-term disability and life insurance
  • Employee Assistance Program (EAP)
  • Generous paid time off
  • 14 Paid Holidays
  • Top of the line equipment

Statement of Inclusivity:

We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.

Please ensure to regularly check your email spam folder for any communication from Whisker to avoid missing important updates regarding your application status.

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