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Brand Partnerships Manager

4 months ago

Auburn Hills MI United States Whisker Full time
Description:

Whisker is the maker of Litter-Robot, Feeder-Robot, and Litterbox.com. At Whisker, we believe pet parenthood can always get better.

As leading innovators in pet tech and refined pet accessories, we work tirelessly to solve problems and deliver smarter insights for pet parents while enriching the lives of pets. Whether it’s a self-cleaning litter box that automates scooping, an automatic feeder that helps pets develop healthier eating habits, or a modern cat tree that delights both humans and felines, we strive to deliver better solutions for consumers while transforming pet care along the way. To us, having a pet is the best thing ever. At Whisker, life together just keeps getting better.

Whisker is based in Auburn Hills, Michigan and Juneau, Wisconsin with 500+ passionate team members.

Summary:

The Brand Partnerships Manager will lead the development of Whisker’s partnerships including: influencers, celebrity and brand partnerships to drive awareness, credibility and influence. This is a strategic and hands-on role, reporting to the Director of Brand Marketing. The ideal candidate will have a strong marketing background with a proven track record of fostering relationships with high-profile influencers and celebrities and delivering business results from impactful partnerships.

What You'll Do:

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as deemed necessary.

Develops and executes celebrity, influencer, and brand partnership strategies to elevate brand awareness, build credibility, and achieve marketing goals
Identifies and recruits influencers, celebrities, industry figures, pet enthusiasts and brand ambassadors, whose values and target audiences align with Whisker’s brand
Cultivates and maintains strong relationships and negotiates terms and agreements
Coordinates and supports campaign activations with each partner, including content briefing, creation, activation, press and media strategy in coordination with Growth and Creative teams
Tracks and analyzes the impact of celebrities, influencers and partnerships on brand metrics and adjust strategies accordingly
Effectively manages talent budget across influencers, ambassadors, and other partnerships
Collaborates with Whisker’s finance team on invoicing and payment needed to compensate talent
Works closely with the legal team to contract celebrities, influencers and ambassadors
Requirements:

What You'll Bring:

Bachelor's degree in Marketing, Communications or related field
5+ years of experience in influencer marketing and celebrity partnerships with experience directly managing an agency or team.
Direct-to-consumer experience delivering business results.
Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies.
Excellent communication skills, both written and verbal.
Strong collaboration skills, with the ability to work effectively across cross-functional teams.
First-to-market mindset with a passion for tracking the latest trends and jumping on new ideas.
Proficiency in marketing analytics tools and platforms.
Demonstrated ability to thrive in a fast-paced, dynamic environment
Comfortable with office pets (cats, dogs)

Benefits & Purrks:

Join a tenacious, inventive company that empowers team members to chart their own path, lead by grounding decisions in the “why”, and has a strong sense of empathy and openness to new perspectives. Be a part of exciting growth, work with incredible people, and create tomorrow’s pet products—plus a whole lot of extras. You will also be provided with:

Premium Medical/Dental/Vision insurance
Paid parental leave
Whisker Parents Program
1 day "pawternity" leave for new pet adoption
Pet Insurance
401K match
Flexible spending accounts
Company-paid short-term disability and life insurance
Employee Assistance Program (EAP)
Generous paid time off
14 Paid Holidays
Top of the line equipment

Statement of Inclusivity: We believe different perspectives make Whisker better and strive to create a place where everyone has equal opportunities to thrive.

Please ensure to regularly check your email spam folder for any communication from Whisker to avoid missing important updates regarding your application status.

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