Sales and Marketing Director

Sales and Marketing Director - San Francisco

• Bachelor degree in business, marketing, or related field required
• Minimum five years sales and marketing experience, with successful track record in identifying and building local relationships to drive business
• Demonstrated sales experience in senior living, hotel/ hospitality, or related healthcare environment
• Sensitivity and knowledge of working with older adults and the aging process
• Good written and verbal communication skills and organizational skills
• Ability to prioritize and manage a variety of projects simultaneously

Responsibilities

• Develops the annual sales and marketing plan and budget with input from Executive Staff to optimize program offerings to identified markets of older adults
• Participates in planning unit availability, pricing levels, marketable services, and advertising themes
• Is responsible for converting leads to move-in by maintaining sales tracking processes such as prospective lists, sales activity reports, and facility vacancy and room readiness
• Generates weekly census and monthly activity status
• Manages advertising and promotional expenditures, initiating contracts with advertising resources for ad creation and placement
• Oversees creation, editing, and distribution of sales and collateral materials, in concert with overall ECA marketing standards
• Plans, organizes and executes marketing events both inside and outside of the community to create opportunities of exposure to our services
• Plans and executes effective outreach to increase community awareness of AlmaVia of San Francisco and quality aging services in general
• Represents and promotes AVSF to the larger community through special promotional events, prospective resident seminars, distribution of materials, and presentations
• Manages sales activities for all levels of care, screening, and interviewing of prospective residents and family members
• Negotiates entrance fees and monthly rates with prospective residents
• Oversees and coordinates application and admission processes, contractual documentation and resident handbooks, establishment of resident file and face sheets in computer tracking system
• Collaborates closely with management team to coordinate new admissions and internal moves of residents from one accommodation to another, and to find solutions to meet the changing needs of residents
• Provides training to staff as needed in customer relations and related topics
• We offer competitive *pay and phenomenal benefits
• Generous Paid Time Off
• Paid holidays
• Flexible spending
• Tuition Reimbursement to promote your career advancement
• ++much more

Qualifications

• Bachelor degree in business, marketing, or related field required
• Minimum five years sales and marketing experience, with successful track record in identifying and building local relationships to drive business
• Demonstrated sales experience in senior living, hotel/ hospitality, or related healthcare environment
• Sensitivity and knowledge of working with older adults and the aging process
• Good written and verbal communication skills and organizational skills
• Ability to prioritize and manage a variety of projects simultaneously

Responsibilities

• Develops the annual sales and marketing plan and budget with input from Executive Staff to optimize program offerings to identified markets of older adults
• Participates in planning unit availability, pricing levels, marketable services, and advertising themes
• Is responsible for converting leads to move-in by maintaining sales tracking processes such as prospective lists, sales activity reports, and facility vacancy and room readiness
• Generates weekly census and monthly activity status
• Manages advertising and promotional expenditures, initiating contracts with advertising resources for ad creation and placement
• Oversees creation, editing, and distribution of sales and collateral materials, in concert with overall ECA marketing standards
• Plans, organizes and executes marketing events both inside and outside of the community to create opportunities of exposure to our services
• Plans and executes effective outreach to increase community awareness of AlmaVia of San Francisco and quality aging services in general
• Represents and promotes AVSF to the larger community through special promotional events, prospective resident seminars, distribution of materials, and presentations
• Manages sales activities for all levels of care, screening, and interviewing of prospective residents and family members
• Negotiates entrance fees and monthly rates with prospective residents
• Oversees and coordinates application and admission processes, contractual documentation and resident handbooks, establishment of resident file and face sheets in computer tracking system
• Collaborates closely with management team to coordinate new admissions and internal moves of residents from one accommodation to another, and to find solutions to meet the changing needs of residents
• Provides training to staff as needed in customer relations and related topics

Benefits

• We offer competitive *pay and phenomenal benefits
• Generous Paid Time Off
• Paid holidays
• Retirement plans
• Comprehensive medical, dental & vision plans
• Flexible spending
• Tuition Reimbursement to promote your career advancement
• ++much more

An Elder Care Alliance Community

Actual pay decision based on factors including experience, skills and training...

Do you enjoy working with seniors? Do you want to work in a setting where you are valued and appreciated? AlmaVia of San Francisco is a vibrant retirement community located within walking distance from the Daly City BART Station. We pride ourselves on being a person-centered community and value our employees and residents. We are currently hiring.

About This Career Opportunity

The Sales and Marketing Director :
• Develops the annual sales and marketing plan and budget with input from Executive Staff to optimize program offerings to identified markets of older adults.
• Participates in planning unit availability, pricing levels, marketable services, and advertising themes.
• Is responsible for converting leads to move-in by maintaining sales tracking processes such as prospective lists, sales activity reports, and facility vacancy and room readiness.
• Generates weekly census and monthly activity status.
• Manages advertising and promotional expenditures, initiating contracts with advertising resources for ad creation and placement.
• Oversees creation, editing, and distribution of sales and collateral materials, in concert with overall ECA marketing standards.
• Plans, organizes and executes marketing events both inside and outside of the community to create opportunities of exposure to our services.
• Plans and executes effective outreach to increase community awareness of AlmaVia of San Francisco and quality aging services in general.
• Represents and promotes AVSF to the larger community through special promotional events, prospective resident seminars, distribution of materials, and presentations.
• Manages sales activities for all levels of care, screening, and interviewing of prospective residents and family members. Negotiates entrance fees and monthly rates with prospective residents.
• Oversees and coordinates application and admission processes, contractual documentation and resident handbooks, establishment of resident file and face sheets in computer tracking system.
• Maintains sales tracking processes such as prospective lists, sales activity reports, and facility vacancy and room readiness. Generates weekly census and monthly activity status.
• Collaborates closely with management team to coordinate new admissions and internal moves of residents from one accommodation to another, and to find solutions to meet the changing needs of residents.
• Provides training to staff as needed in customer relations and related topics.

Are You Qualified?

Here's what you need:
• Bachelor degree in business, marketing, or related field required.
• Minimum five years sales and marketing experience, with successful track record in identifying and building local relationships to drive business.

Demonstrated sales experience in senior living, hotel/ hospitality, or related healthcare environment.

Skills and Attributes:
• Sensitivity and knowledge of working with older adults and the aging process.
• Good written and verbal communication skills and organizational skills.
• Ability to prioritize and manage a variety of projects simultaneously

Compensation and Benefits:

We offer competitive *pay and phenomenal benefits. Subject to eligibility requirements benefits include:
• Generous Paid Time Off
• Paid holidays
• Retirement plans
• Comprehensive medical, dental & vision plans
• Flexible spending
• Tuition Reimbursement to promote your career advancement.
• ++much more
• Actual pay decision based on factors including experience, skills and training

“Equal Employment Opportunity/M/F/disability/protected veteran status”

Company information

Elder Care Alliance is an integrated system of senior living communities in the San Francisco Bay Area and Southern California.As a non-profit, we’re committed to serving and enriching the lives of older adults by addressing all components of wellness: physical, emotional, spiritual, intellectual, vocational, environmental, and social.We provide assisted living, skilled nursing, and memory care services. This comprehensive range of services is intended to make daily life as comfortable as possible while celebrating the dignity and individuality of each resident. In addition, our Continuing Care Retirement Community (CCRC) provides multiple levels of care, allowing residents to remain in one community as their care needs progress.Our assisted living communities have a care team that allows us to deliver strong outcomes as measured by resident satisfaction, internal audits, scorecards, and tracking of clinical quality metrics. Readmission rates are consistently half of other providers as reported to the California Assisted Living Association, and Mercy Retirement & Care Center was named one of the Best Nursing Homes by U.S. News and World Report in 2014.We’re dedicated to excellence in memory care, offering a range of programs and care levels based on the needs of the individual with dementia or Alzheimer’s. Our innovative programs are founded on the belief that people have an innate capability to learn and succeed no matter the depths of their cognitive challenges.Our philosophy is to hire great people, invest in them, and expect great results. We’re committed to providing professional development opportunities at every level. Our employee wellness program encourages staff to take care of themselves in order to better care for our residents, and employee engagement ratings consistently exceed company Gold Standards.All of these initiatives come together as we strive to fulfill our vision of engaging hearts, transforming lives, erasing boundaries.

Nonprofit

Founded: 1872

Alameda, CA

Company Specialties:
Senior Living, Assisted Living, Continuing Care Retirement Community, Independent Living, Retirement Living, Memory Care Services, Alzheimer's and Dementia Care, and Skilled Nursing

#J-18808-Ljbffr

---