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Trade Marketing Specialist
2 months ago
*Description:*
- In collaboration with the Business Unit and Sales team, create seasonal account plans, tool requirements, timelines and complete seasonal deliverable list for the account.
- Execute marketing plans with the accounts to drive brand advocacy with target consumer and conversion on key products.
- Represent and advocate for the account and competitors, within Brand teams and specifically Brief and collaborate with Category Comms Teams for all account needs and tools.
- Own the budgets for account projects within the Brand team and drive the strong balance of creative disruptiveness along with disciplined spending efficiencies.
- Own timelines and communication with account plans and tool-building. Be a Pro-active, Problem solver and communicator to mitigate delays, think creatively to solve issues, and hold stakeholders accountable to dates and deliverables.
- Brief necessary Global function and/or drive creation of any additional Market retail marketing needs that aren’t supported via Category Comms Plans.
- Ensure the Global/Market Brand Calendar is followed throughout, priority campaigns and stories are prioritized, and Channel marketing budgets are allocated accordingly.
- Provide regular feedback and best practice sharing with appropriate Global Counterparts.
- Report internally on timeliness of deliverables and the performance of all wholesale trade marketing initiatives.
- minimum 2 years exp. in marketing: footwear / sports preferred with a focus on soccer and/or running
- Degree in Business or equivalent in professional experience, ideally in Sales and/or Marketing
