Remote Product Marketing Senior Manager

4 weeks ago

Waltham MA, United States Allego Full time

At Allego, we’re on a mission to redefine the future of modern sales enablement. We are a rapidly growing SaaS technology company in the metro Boston area, with sustained double-digit growth every year in our 10+ year history. Our Allego Modern Revenue Enablement Platform is AI-driven and seller-centric, with the power, agility, insight, and ease organizations need to drive better sales results in a hybrid world—all in a single app. We’ve been recognized by prominent analyst firms such as Gartner and Forrester as a market leader, with our platform approaching 1 million users in 65 countries across the globe. 
Our customers span one quarter of Dow Jones Industrial Average companies, 5 of the 15 largest U.S. banks, 5 of the 8 largest U.S. insurance companies, 4 of the 5 largest global medical device companies, 3 of the 5 largest global pharmaceutical companies, 6 of the 10 largest U.S. wealth management companies, 5 of the 5 largest global asset management companies, and many other global enterprises. Magazine have all named us as a top place to work. 
This is an outstanding opportunity to enter a high-growth company and make an immediate impact on its success. Our goals are aggressive, our market is growing rapidly, and we’re looking for a seasoned yet scrappy, creative, and motivated individual to take our product marketing efforts to the next level — continuously driving and reinforcing Allego’s market leadership position.
Reporting to the VP of Marketing, the Senior Manager of Product Marketing will lead our product marketing efforts and team to launch and promote all aspects of the Allego Modern Revenue Enablement Platform. This individual will define our markets, buyer personas, and customer marketing; while producing messaging, content, collateral, and sales tools that help win six- and seven-figure deals. 
Work closely with Execs, Sales, Product Management, and your colleagues across Marketing to lead all aspects of internal and external Product Marketing activities 
Act as a natural coach and mentor to your one-person product marketing team
Provide sales positioning, insights, and messaging for our website, marketing campaigns, webinars, sales collateral, and social media
Stay up-to-date with industry trends, Allego’s product roadmap, and buyer needs to generate new ideas to draw audience’s attention with powerful messaging that resonates 
Engage with sales team and internal subject matter experts to understand buyer needs, uncover gaps in our existing assets, and identify relevant topics for new sales and customer marketing content
Perform competitive research, conduct surveys and interviews to build expertise in the market, customers and competitive landscape
Work with the VP of Marketing and Allego’s analyst relations agency to help manage the relationship with Gartner and Forrester to communicate our strategy, road map, unique value proposition, and customer success
Work with the sales operations and back office team to maintain and manage our pricing and packaging strategy to align with market demands and competitive intelligence

~4+ years of Product Marketing experience, preferably in a B2B SaaS setting.
~ Ability to think creatively and innovatively, while maintaining a data-driven approach.
~ Excellent project management skills, with a demonstrated ability to consistently orchestrate, prioritize and manage multiple projects, from concept through implementation
~ Experience working with the CEO and CPO and other executive team members across functional areas
~ Self-starter with an ability to initiate projects and execute from start to finish; can work independently with minimal supervision
~ Experience marketing to the financial services, life sciences, and high tech industries a plus
~ A background in Sales Enablement software, or a closely related market, is a plus

Full time new hires are eligible for most benefits on the first day of employment:

~ Medical/dental/vision
~ Health Reimbursement Account (HRA)
~ Flexible Spending Account (FSA)
~Short & long term disability, AD&D, life insurance

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