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Chief Marketing Officer

4 months ago

Miami FL, United States Hello Hire Talent Solutions Full time

Hello Hire Talent Solutions is pleased to lead this search for Pepper Rewards

Position: Chief Marketing Officer

Location: Miami, Florida preferred. Open to remote.

Company Overview:

We are a rapidly growing company dedicated to transforming how people engage with and benefit from mobile payments. Through our innovative approach and partnerships with top national retailers, our app rewards users with each transaction, enhancing the value of everyday purchases. At the forefront of our mission is a commitment to a user-focused rewards program designed to enrich the consumer experience and drive incremental sales for our partners.

Role Summary:

We are looking for a visionary Chief Marketing Officer (CMO) to lead our marketing efforts at Pepper Rewards. The CMO will be responsible for developing and executing a marketing strategy that promotes the brand, drives growth, and enhances user engagement. This role requires a blend of analytical prowess and creative acumen to navigate the competitive landscape of mobile payments and loyalty programs.

Key Responsibilities:

  • Develop and implement a cohesive marketing plan to increase brand awareness and adoption.
  • Lead the marketing team in executing campaigns across multiple channels, including digital, social media, email, and traditional advertising.
  • Collaborate with the product development team to align marketing strategies with customer needs and product evolution.
  • Drive customer acquisition and retention strategies, optimizing conversion and loyalty.
  • Manage the marketing budget with an eye for maximizing ROI and efficiency.
  • Analyze market trends and customer insights to inform marketing strategies and product innovations.
  • Establish and maintain relationships with key stakeholders, external agencies, and marketing partners.
  • Oversee daily operations of both paid and organic media channels, such as social media, search advertising, user-generated content, mobile user acquisition, and retargeting efforts. The goal is to meet and exceed quarterly and annual revenue targets.
  • Conduct regular tests across all marketing tactics and touchpoints to refine and improve campaign efficacy.
  • Develop and define key performance indicators (KPIs) to measure marketing success. Regularly report on progress, insights, and recommendations based on detailed analysis of marketing outcomes to the executive team.

Desired Traits and Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • Minimum 7 years of experience in a senior marketing role, with a focus on online acquisition channels and digital marketing.
  • Proven track record of developing and executing successful marketing strategies.
  • Experience in a marketplace or subscription-based company is highly advantageous (eg: DoorDash, Instacart, Uber, Lyft, GrubHub, etc)
  • Highly analytical with a robust data-driven approach, proficient in digital advertising platforms and data tools, with SQL, Mode, Snowflake or similar data platform experience.
  • Prior startup experience is preferred, showcasing a strong sense of urgency.
  • Strategic thinker with exceptional problem-solving skills and attention to detail.
  • Exceptionally driven, with a proven track record of perseverance; essential traits include grit and a growth mindset.

Why Join Us:

  • Be a part of a pioneering team dedicated to transforming the mobile payments landscape.
  • Opportunity to work in a dynamic, innovative, and supportive environment.
  • Competitive compensation package, including base, bonus, and equity options.
  • Comprehensive benefits package including health, dental, vision insurance, and company-paid life insurance.
  • Flexible work arrangements.

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