Director, Product Management Nielsen
3 weeks ago
At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.
An ideal candidate will have at least 5+ years of product management experience in programmatic advertising in Media & Entertainment and a proven track record of end-to-end ownership and delivering results.
Responsibilities
Develop the strategy and execution of the Gracenote Advertising Suite.
Work closely with clients/prospects across the supply chain including Publishers, Advertising agencies, Brands, SSPs, DSPs, Exchanges to understand their business problems and meld that into a clear product vision that delivers a world class solution to the market.
Establish and execute product go-to-market strategy, product positioning and messaging in collaboration with Commercial and Marketing teams
Engage in Business Development activities and POCs, creating partnership an commercial opportunities in collaboration with Commercial and Marketing teams
Managing feature delivery timelines and communication with leaders and stakeholders on status, risks, and changes
Build and maintain deep understanding of the advertising market and competitive intelligence to guide decisions and identify new opportunities for product innovation to support the needs of the advertising platforms
Collaborate with cross-functional teams to provide the best-in-class tools to build cost-effective and quality products for our global clients.
Conduct ongoing research including meeting with internal stakeholders and clients to gain a deeper understanding of customer needs and KPIs to inform value driven delivery and adoption.
Provide pricing guidance to Sales and manage the overall business growth for the product line
Anticipating and evaluating risks and making trade-offs to deliver products that scale, quickly
Work cross-functionally with Engineers, CX, Designers, TPMs, QAEs, and other Product Managers across various teams to deliver on the product roadmap
Create mechanisms to continuously monitor the success of our technology against the outcomes that matter most to our customers
Building strong partnerships with both technical and non-technical internal teams and integration teams externally to ensure product adoption and delivering value to large enterprise customers
Work closely with UX and engineering to deliver simple intuitive user experiences for our B2B users of the solution and demonstrate these through intuitive demos
Be the Advertising subject matter expert for Publishers, AdTech, Agency and Brand clients
Develop and own key performance metrics for your initiatives and guide deep dives as needed to diagnose anomalies, quality reporting, etc.
Provide written guidance and documentation for sales and other cross-functional teams to support the product line
Preferred Skills/Experience
Bachelor’s degree or higher.
Computer Science/Engineering/Design major is preferable or equivalent working experience
Experience working with Real-Time Bidding (RTB) in the AdTech domain is a plus
Experience working with standards bodies in Programmatic Advertising space is a plus
Experience in OTT, CE/CTV or supporting technology partners who develop products for advanced advertising
Development experience with Gracenote, TMS, ROVI, or other structured entertainment databases a plus.
Experience with REST APIs is a plus
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