Intern, Marketing

4 weeks ago

Boston MA, United States Boston Consulting Group Full time

WHAT YOU'LL DO

We are seeking a strong candidate to join BCG’s global Health Care Marketing team to support important areas of our marketing program. The Global Health Care Marketing Intern will work closely with the Global Health Care Marketing Team to assist in well-rounded responsibilities that include management of the contact database, social media, event marketing, building and analyzing reports. The role provides the chance to gain foundational marketing experience with a leading global management consultancy.
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YOU'RE GOOD AT

The ideal candidate has a balance of both creative and analytical skills to support problem-solving efforts and drive impact to our marketing efforts. A passion for marketing communications, social media, and CRM analytics.
Social media marketing
Support the day-to-day execution and management of social media channels, including our LinkedIn showcase page and LinkedIn profiles of our thought leaders
Manage social media content calendars from content creation through scheduling posts
Analyze and report on social media performance to optimize and further enhance our social media presence
Content creation
Strong communication skills with the ability to distill complex topics into an understandable format, both in written form for internal communications and social media and PowerPoint presentations
Draft content and build digital internal newsletters to update the practice area on BCG, industry, and competitor activities
Crunching marketing performance data
Maintain data quality within marketing platforms including global CRM database
Prepare clear, compelling dashboards with key performance metrics to show the impact of our marketing tactics such as events, media coverage, publication readership, digital marketing, etc.
Collaborate with global analytics team to understand the set of available marketing KPI metrics and ensure the most meaningful measures are being leveraged for our PA
Familiar with or eager to leverage digital marketing tools
LinkedIn campaign management tool, Sprinklr, SHIELD, Haiilo, Figma
Experience with creative software, like Figma and Photoshop, is a plus
Develop and send newsletters within Sales Force Marketing Cloud
Working in a dynamic environment
Strong motivation, flexibility, and reliability to your work and team
Familiar with matrix organizations
Support preparation for meetings with key stakeholders
Network with other working students, Co-Ops and marketers
Organized work style to address your assigned responsibilities and re-prioritize shifting demands while maintaining transparency with the line manager
Balance workload with short- and long-term priorities
YOU BRING (EXPERIENCE & QUALIFICATIONS)
Currently enrolled in University and pursuing bachelors with high academic achievements preferably in business informatics or business studies with a marketing focus
Strong attention to detail
Interest in and willingness to develop solid understanding of B2B marketing
Creative, yet structured problem solver and autonomous self-starter
Able to work in a fast-paced environment and to manage multiple tasks in parallel
Strong organization and project management skills
Strong analytical skills
Strong interpersonal credibility, reliability, and service mentality, eager to take on responsibility, and enjoy working on a team
Highest ethical standards, able to maintain discretion and confidentiality

The Global Health Care Marketing Team, as well as the Global Health Care Operations Team, to execute the global marketing strategy across all four health care sectors – biopharmaceuticals; medical technology; payer, provider, health systems &services; global health.
The global BCG central marketing teams, consists of centers of excellence on various marketing topics, such as digital marketing, social media, editorial, and events.

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