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Director Of Sales
4 months ago
Opportunity: Director of Sales Essential job functions: Develop and execute strategic sales plans through direct sales, marketing, e-commerce channels, public relations, and community partnerships. This position is based onsite and for anticipated growth in the market. Responsibilities: • Interview, select, train, schedule, coach, and support associates, ensuring they perform in accordance with established brand or hotel standards and are consistent with HHM core values. • Use internal and external resources and data to develop strategic plans to incorporate all business segments. • Understand sales and business processes, support corporate and hotel goals, and contribute to the enhancement of customer value. • Identify customer business requirements and craft customer offers, which result in increased revenue share for the hotel. • Monitor achievement of objectives for the sales team and take appropriate action to correct shortfalls versus the annual marketing plan. • Achieve annual hotel revenue goals as agreed upon and established in the annual budget. • Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue. • Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements. • Articulate and leverage the benefits of the hotel to close sales opportunities. • Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment. • Accept leadership responsibilities by modeling proper selling techniques, effective development of others, commitment to the industry, and personal development. • Develop effective presentations (orally and written) where ideas, opinions, recommendations, and conclusions are clearly understood. • Travel locally to conduct outside calls, promote the hotel, and review competition. • Follow sustainability guidelines and practices related to HHM’s EarthView program. • Perform other duties as requested by management. Qualifications: • A four-year college degree is required; additional/advanced degree coursework in business administration, marketing, and communications is a plus. • Previous sales experience in a comparable hotel size and scope is required with operations experience preferred. • Public relations and community marketing experience are required. • Proficient in the use of Excel, Word, Delphi, and access database tools.
• Interview, select, train, schedule, coach, and support associates, ensuring they perform in accordance with established brand or hotel standards and are consistent with HHM core values. • Use internal and external resources and data to develop strategic plans to incorporate all business segments. • Understand sales and business processes, support corporate and hotel goals, and contribute to the enhancement of customer value. • Identify customer business requirements and craft customer offers, which result in increased revenue share for the hotel. • Monitor achievement of objectives for the sales team and take appropriate action to correct shortfalls versus the annual marketing plan. • Achieve annual hotel revenue goals as agreed upon and established in the annual budget. • Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue. • Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements. • Articulate and leverage the benefits of the hotel to close sales opportunities. • Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment. • Accept leadership responsibilities by modeling proper selling techniques, effective development of others, commitment to the industry, and personal development. • Develop effective presentations (orally and written) where ideas, opinions, recommendations, and conclusions are clearly understood. • Travel locally to conduct outside calls, promote the hotel, and review competition. • Follow sustainability guidelines and practices related to HHM’s EarthView program. • Perform other duties as requested by management.
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