Paid Media Marketing Manager

1 week ago

Orlando, United States Travel + Leisure Co. Full time

We Put the World on Vacation

At Travel + Leisure Co., our mission is simple: to put the world on vacation. Our membership travel and vacation exchange brands, including RCI, 7Across and Travel + Leisure GO, are shaping the future of the travel industry by creating new possibilities for travelers. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.


Travel + Leisure Co. is seeking a Paid Media Marketing Manager to support our Travel Solutions business. This individual will be responsible for developing, implementing, and optimizing paid media strategies across various digital channels, including paid search, paid social, programmatic display, online video and more. The position will report to the Senior Manager, Marketing and partner with the communications, creative, social media, and business development teams.


How You'll Shine:

Strategic Planning and Execution

  • Develop and execute comprehensive paid media strategies to meet business KPIs across channels including Google Ads, Meta, Microsoft, Reddit, and more.
  • Conduct market research and competitor analysis to inform and refine paid media strategies, including the recommendation of new opportunities.
  • Evaluate digital media opportunities from business partners and oversee the execution of the opportunities.
  • Manage the paid media budget and provide quarterly media plans, including the breakout of spend per channel/campaign.


Campaign Management

  • Build, launch, and oversee the day-to-day of paid media campaigns, ensuring alignment with overall marketing goals and budget.
  • Monitor and optimize campaign performance, including bid strategies, messaging, targeting, and creative assets, against established KPIs.
  • Work with communications and creative teams to ensure creative assets meet placement best practices and site specs/requirements
  • Perform routine account audits, ensuring programs maintain executional excellence.
  • Stay informed of industry regulations and compliance guidelines, ensuring all media buying activities adhere to legal and ethical standards.


Media Analysis & Measurement

  • Track, measure, and report on paid media performance to the business, uncovering performance trends and developing actionable insights.
  • Continuously monitor digital campaign performance results to determine what is working and what can be improved.
  • Work collaboratively with the digital marketing team to establish the most effective targeting and personalization strategies.
  • Present key insights and findings that effectively highlight campaign results and recommendations for future campaign success.


Team Collaboration & Communication

  • Create strong cross functional relationships with peers in other business units to foster shared work learning and leverage leading practices.
  • Provide strong internal client service (e.g. – quality, responsiveness, and attention to detail).


Other

  • Learn new platforms like Simon Data to help create audiences for segmentation in partnership with the digital marketing team.


What You'll Bring:

  • Bachelor’s degree in marketing, Business, Hospitality or related field required.
  • Google Ads Certification heavily preferred
  • Expert knowledge and experience working in Google Ads, Bing Ads, and Meta Ads Manager
  • Advanced knowledge of Microsoft Excel, Microsoft PowerPoint, and Google Analytics
  • Experience building media plans and managing paid media budgets, required.
  • Experience working hands-on in platform, required.
  • Self-motivated and able to achieve goals with minimal supervision. Ability to take initiative, plan, manage and deliver projects on time, required.
  • Knowledge of paid search and paid social, required. Knowledge of SEO, a plus.
  • Experience in the travel industry, a plus.
  • Excellent and proven critical thinking skills to quickly evaluate issues, troubleshoot, and prioritize.
  • Ability to work proficiently and in a fast-paced environment with a variety of challenges.
  • Excellent communicator able to work well with remote partners as well as face to face.
  • Excellent verbal, written and presentation skills.
  • Strong attention to detail and highly analytical.
  • Confident presence and ability to present to various levels of leadership.
  • A desire to test and learn, as well as innovate.
  • Excellent ability to work effectively with various internal and external constituencies to implement projects.
  • 5-7 years of experience of paid media planning and buying, digital ad ops or trafficking, analytics, or digital campaign management.
  • Experience working for a digital marketing agency or managing paid media in-house.
  • Experience in multiple media channels, such as paid search, programmatic, display, mobile, social media, video, and emerging platforms.
  • Understanding of rich media, dynamic creative, CTV/OTT, mobile and video ads units
  • Experience in creating paid media campaigns from scratch (researching, budgeting, strategy, optimization, maintenance, and reporting).
  • Experience creating reports and deriving, as well as communicating results and insights.


How You'll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.

  • Medical
  • Dental
  • Vision
  • Flexible spending accounts
  • Life and accident coverage
  • Disability
  • Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
  • Wish day paid time to volunteer at an approved organization of your choice
  • 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
  • Legal and identify theft plan
  • Voluntary income protection benefits
  • Wellness program (subject to provider availability)
  • Employee Assistance Program


Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.


We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.

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