Paid Media Specialist

3 weeks ago

Austin, United States 906 CMVI Holdings Full time

Company Description

906 CMVI Holdings is a Global Retail Management Parent Company specializing in e-commerce and traditional brick-and-mortar operations. The company is a market leader for dietary fiber supplements on Shopify and Amazon in the United States, Europe, and Canada.


Role Description

We are seeking an experienced Paid Media Specialist who is driven, data-savvy, and eager to make a significant impact on our digital marketing efforts. As a Paid Media Specialist, you will manage and optimize paid digital campaigns to maximize ROI and achieve our business objectives. You will play a crucial role in driving campaign strategy, planning, and execution across various digital platforms, including Meta (Facebook, Instagram), Google Search, Reddit, and X (Twitter).


You will collaborate closely with our marketing campaign team to create, analyze, and optimize holistic paid campaigns, focusing on customer acquisition, repurchase, and overall performance marketing efficiency.


Key Responsibilities

  • Lead digital performance marketing on platforms like TikTok, Meta, and Instagram, focusing on customer acquisition and remarketing.
  • Lead digital performance marketing, including Google ads, display ads, and additional shopping platforms.
  • Manage paid media partner relationships for Amazon Ads ensuring effective collaboration and campaign success.
  • Develop and implement comprehensive digital marketing strategies for paid media platforms, aligning with overall marketing objectives. This includes audience targeting, budget allocation, and campaign scheduling.
  • Oversee end-to-end campaign execution, including ad creation, targeting, and placement optimization. Ensure campaigns are launched accurately and on time.
  • Work closely with the marketing team, including search, email, social, affiliate, content, and platform media partners, to drive a seamless and effective marketing approach.
  • Advise performance marketing budget setting and program allocation to meet targets, ensuring effective use of resources.
  • Develop and scale always-on paid media creative reporting, using data to guide optimizations and weekly requests.
  • Create new customer acquisition strategies using data to identify new opportunities, channel forecasts, and incremental gains.
  • Perform other related duties as assigned by management.


Qualifications

  • 3-4 years of experience managing and leading paid digital performance marketing and campaign execution. Proven track record of managing and optimizing digital campaigns for direct-to-consumer eCommerce, either in an agency or client-side environment.
  • Mastery of spreadsheets, including pivot tables and performance trend graphs. Experience importing and exporting data between platforms like Google Ads, Shopify, GA4, and Facebook Ads.
  • Strong awareness of eCommerce analytics with a proactive, data-driven, and creative approach.
  • A team player who thrives in collaborative settings, with a growth-driven mindset and the ability to multitask and prioritize initiatives in a fast-paced environment.
  • Experience managing performance marketing budgets across major digital platforms, including Meta, TikTok, Google Ads, and Amazon.
  • Demonstrated proficiency in new customer acquisition tactics and a desire to continuously test and scale new tactics to improve efficiency.

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