Paid Media Data Specialist
3 weeks ago
About the Role
In the ever-evolving landscape of data-driven decision-making, we are seeking a skilled Paid Media Data Specialist to join our team at IBM. As a key member of our data management team, you will play a critical role in ensuring the accuracy, timeliness, and detail of our paid media data globally across all channels.
Key Responsibilities
- Oversee the ingestion and transformation of paid media data, ensuring seamless integration with our data management systems.
- Develop and maintain advanced custom logic for data transformation, including handling multiple geographies, currencies, and buying models.
- Enforce data integrity standards, including placement and creative naming conventions, and utm parameters in coded URLs.
- Collaborate with the media agency, internal media team, and reporting team to communicate data requirements and optimize paid media performance.
- Troubleshoot data discrepancies and anomalies, quickly identifying the source and taking corrective action.
Requirements
- Relevant experience with paid media, working with a media agency.
- Data-driven experience with digital/paid media optimization.
- Experience with Datorama platform.
- Strong Excel skills and SQL knowledge.
- Ability to communicate effectively with non-technical management and stakeholders.
About IBM
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing, and blockchain. We are committed to creating a diverse environment and are proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics.
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