Product Marketing Manager
2 weeks ago
Product Marketing Manager- Heavy Attachments
Suwanee, GA
100-120K
The Product Manager will assist in product development and marketing activities associated with the overall development and marketing of the company’s heavy attachments. The incumbent will also communicate information within the Company's sales/marketing, parts/service/warranty, engineering, and manufacturing departments to and from Company dealers and customers regarding the Company's products and markets.
Product Marketing Manager Responsibilities
- Develop and conduct product training activities to support dealer Sales Specialists and Field Marketers.
- Support dealer Sales Specialist and the Company's Field Marketers with on-going product support.
- Product manager and dealer development team in other efforts to improve dealer performance.
- Comprehensive voice of customer analysis to support product development activities.
- Market research activities to understand customer needs.
- Marketing Plan, product specifications, and product features to Product Management for the completion of Business Plan.
- Product Management, for all products in the product family.
- Product Management acting as the Voice of Customer during the product development process.
- Product Management acting as liaison with attachments to ensure that all products work with attachments.
- Service department in the creation of maintenance and service materials.
- Parts department in identifying the needed aftermarket accessories/kits
- Product/Market Analysis
- development of competitive product/market analysis support materials.
Product Marketing Manager Requirements
- Degree in Business Administration or Engineering
- 10+ years of related experience of hands-on equipment construction equipment operation and/or heavy attachments.
- Possess excellent verbal and written communication skills.
- Possess the willingness to speak in front of audiences ranging from 5-100 people.
- Travel: 25 – 50%
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