Marketing Manager

2 weeks ago

Suwanee, United States Family Inceptions Full time
What We're Looking For:
We are inviting an innovative and skilled Marketing Manager to join our team. This role requires a unique blend of strategic thinking, creativity, and execution skills to manage and enhance our marketing across various channels and platforms.

Who We Are:
At Family Inceptions, we're in the business of making families happen through third-party reproduction. We're known for doing things with a lot of heart, care, and cutting-edge approaches. If you're passionate about creating stories that matter you might just fit right in.

Key Responsibilities:
  • Strategic Marketing Development: Craft detailed marketing plans (monthly, quarterly, and annually) in collaboration with both internal and external marketing teams.
  • Customer Engagement: Enhance the customer experience through targeted segmentation, advanced marketing automation, and personalized engagement strategies.
  • Content Oversight: Direct our communication efforts, including the management of newsletters and social media.
  • ROI Analysis: Evaluate the effectiveness of our marketing campaigns and refine strategies based on performance data.
  • Campaign Management: Lead traditional marketing initiatives such as print, events, and public relations to enhance our brand visibility.
  • Market Research: Continuously analyze market trends to inform and adapt our marketing strategies.
  • Budget Management: Manage the marketing budget to maximize impact and achieve strong return on investment.
  • Collaboration and Reporting: Foster strong relationships with team members and partners, providing regular updates on campaign progress and insights.

Required Experience and Skills:
  • A minimum of a Bachelor's degree in Marketing, Communications, or related field.
  • At least 5 years of experience in a marketing role with proven experience in integrated marketing strategy development and execution.
  • Experience in the healthcare, fertility, or related industry is required.
  • Strong understanding of digital marketing tools and techniques, including content management, social media, SEO, and analytics.
  • Outstanding communication, interpersonal, and presentation skills.
  • Ability to think creatively and innovate.
  • Strong project management skills, with the ability to manage multiple projects simultaneously.

Perks and Benefits:
  • Hybrid Role: The flexibility of a hybrid work schedule, blending in-office collaboration with the convenience of working from home.
  • Annual Base Salary: Based on Experience
  • Full Package: We offer a full suite of benefits including 401K matching, comprehensive health coverage, and generous paid time off.

If you are a strategic thinker with a passion for marketing and a desire to make a difference, we would love to hear from you.

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