Senior Director of Marketing

2 days ago

Coral Gables, United States Fresh Del Monte Full time

Purpose:

The Senior Director of Marketing oversees the development and execution of Marketing and Innovation strategy and annual plans for both Del Monte and Mann packing brands ensuring optimal utilization of budget, and leading product Innovation from conception and validation to in market execution.


Responsibilities:

  • Consumer Understanding, Concept Development and Targeting – This individual will be responsible for overseeing.
  • Research and Insights’ efforts in collaboration with the Director of Insights & Analytics and aim to uncover actionable and important consumer and customer insights that can be leveraged and translated for ideation and for story-telling to the consumers and customers.
  • Marketing Strategy- This individual will need to define “branding” within the product category, determine where to play, who to serve and how to win.
  • Brand Management / Activations – This individual brings marketing strategies to life via the implementation of integrated. marketing communications and activations to generate awareness, trial and adoption. So, branding in this case needs to be reflected via packaging; labels; story telling; merchandising. For the “big ideas”, we need to take into account life cycle management behind the bigger ideas and develop a plan for how to support these ideas to make them bigger.
  • Innovation & NPD - This individual will determine the innovation strategy and pipeline anchored in consumer insights, will ensure the implementation of the innovation process from conceptualization to launch, and will develop consumer communication / activation strategies taking into account they key channels that they might consume.
  • Customer Marketing – This individual must know how to develop not only an exciting consumer proposition, but also take into account how to help our sales leaders to position each opportunity to their customers. The overall opportunity with the innovations is to de-commoditize the produce category, so, the leader will need very compelling insights and selling points to win over customers in order to command much higher margins.
  • Financial Delivery – This individual will need to monitor closely the overall contribution of each marketing & innovation initiative to the overall category. The goal behind all of these programs is to ensure that we generate brand affinity and drive much higher profitability versus existing categories (bananas and pineapples) via innovation. In addition, this individual will work very closely with finance, operations and sales to help and set strategic plans for long-term and annual goals.
  • Functional Leadership & Development – Build and shape a highly-effective, world- class Marketing and Innovation Organization by hiring, training, motivating and setting leadership direction for all direct reports and peers around the
  • world. Review and enhance, where necessary, all marketing processes, measurements, information systems, etc., that enables the overall Marketing function to operate efficiently and effectively.
  • Design and review the Marketing department’s budget.
  • Build relationships with media and stakeholders through creative PR strategies.
  • Monitor all marketing campaigns and improve them when necessary.


Minimum Skills Required:


  • Minimum 10- 15 years’ experience in Marketing with at least 3 years at a senior level, preferably in CPG or Produce companies
  • Preferred: Bi-lingual: Spanish and English.
  • Bachelors Degree (Marketing, Business, Communications, Engineering or any other related field). Preferred MBA
  • Brand Management: Will consider individuals with CPG Foods (e.g. baby food, healthy product portfolio); Produce; Fresh
  • Products (e.g. dairy, poultry); and or nutrition; QSR / Foodservice experience could also be very valuable. Initially having started a career with Brand Marketing and Innovation with blue-chip companies. Following, start-up experience would be valuable to demonstrate faster-moving, entrepreneurial mindset. Experience in developing a significant innovation / brand with measurable results would be valuable.
  • Innovation/NPD – Proven experience developing new brands/products from an “end to end” perspective (e.g., concept to market launch and activation). Understands the importance of using a robust innovation development process (i.e. Stage Gate), using consumer research, insights, and financial markers to make critical “go/no-go” decisions along the development path.
  • Complete Marketing Toolkit – Experience across the traditional marketing mix, with demonstrated results in Positioning, Brand Management, New Products/Innovation, PR, Advertising and Media, Trade/Customer Marketing, Local Promotion and Events, etc. Ideally, Digital Marketing experience would be valuable (e.g., Display, Retargeting, SEO/SEM, EMM, Affiliate, Social, Mobile).
  • Sales Capabilities / Customer Marketing – Experience collaborating closely with Sales to support new item introductions
  • and contribute to business meetings with retail customers. This includes experience calling-on major accounts (national account level; F/D/MM/Club.) (Experience in c-stores, foodservice and QSR’s could also be valuable).
  • Functional Development – Experience hiring, training and developing a high-performing team of Marketing and Brand talent (and building a robust bench of agency and supplier partners). Additionally, experience motivating and inspiring other functions, with the “voice of the consumer,” creating a culture of commitment to delivering what the market wants and needs, in a compelling way.

---------------------------------------------------------------------------------

DEL MONTE FRESH PRODUCE IS AN EEO/AA/V/H

  • Director of Graduate Marketing

    2 days ago

    Coral Gables, United States InsideHigherEd Full time

    Current Employees:If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position using the Career worklet, please review this tip sheet.The Director of Graduate Marketing at Miami Herbert Business School...

  • Amerant International Markets Director

    2 weeks ago

    Coral Gables, Florida, United States Amerant Bank Full time

    Ambitious Candidates SoughtAmerant Bank is seeking a driven Amerant International Markets Director to lead our international business development efforts.About the Position:Develop and execute a comprehensive business development strategy to drive growth in international markets.Lead a high-performing team of Relationship Managers to achieve sales targets...

  • Senior Marketing Professional

    4 weeks ago

    Coral Gables, Florida, United States Moon Moments Ltd Full time

    About Moon Moments LtdWe are a dynamic organization looking for an experienced Senior Marketing Professional to join our team in Coral Gables, FL. This role offers the opportunity to work with a talented team and contribute to the development of innovative marketing programs.The estimated salary for this position is $55,000 - $65,000 per year, depending on...

  • Senior Operations Director

    2 weeks ago

    Coral Gables, Florida, United States Trust Counsel, P.L. Full time

    Job Title: Senior Operations DirectorAt Trust Counsel, P.L., we are seeking a highly experienced Senior Operations Director to lead our operations team. This is an exceptional opportunity for a seasoned professional to drive business growth and contribute to the success of our firm.The ideal candidate will have a strong background in law firm administration,...

  • Nurse Practitioner in Senior Care

    2 weeks ago

    Coral Gables, Florida, United States Sunrise Senior Living Full time

    Sunrise Senior Living is a leading provider of senior care services, with a commitment to delivering high-quality care and promoting the well-being of our residents.We are seeking an experienced Wellness Nurse to join our team at Sunrise of Coral Gables. As a key member of our healthcare team, you will play a vital role in ensuring the physical and emotional...

  • Chief Marketing and Communications Strategist

    4 weeks ago

    Coral Gables, Florida, United States University of Miami Full time

    Are you a visionary leader with expertise in interdisciplinary marketing and communications? Do you have a proven track record of advancing the national brand in a highly matrixed environment? We are seeking an innovative Chief Marketing, Communications and Digital Officer to elevate the University of Miami's mission and contributions to the public,...

  • Chief Marketing and Brand Development Director

    4 weeks ago

    Coral Gables, Florida, United States The University of Miami Full time

    The University of Miami seeks a visionary Chief Marketing, Communications and Digital Officer to elevate its mission and global reach. Reporting to the executive vice president for University operations and external affairs, this leader will provide strategic leadership to the Marketing and Communications functions for the University of Miami, including...

  • Office Managing Director

    4 weeks ago

    Coral Gables, United States Harvard Jolly Full time

    For over 40 years, Harvard Jolly | PBK has been a leader in architectural and engineering design solutions across the United States. We are constantly seeking the brightest and most talented minds to be part of our award-winning firm. Here at Harvard Jolly | PBK, we pride ourselves in providing the best in class programmers, planners, architects, engineers,...

  • Office Managing Director

    1 month ago

    Coral Gables, United States Harvard Jolly Full time

    For over 40 years, Harvard Jolly | PBK has been a leader in architectural and engineering design solutions across the United States. We are constantly seeking the brightest and most talented minds to be part of our award-winning firm. Here at Harvard Jolly | PBK, we pride ourselves in providing the best in class programmers, planners, architects, engineers,...

  • Managing Director

    4 weeks ago

    Coral Gables, United States National Association of latino Arts and Cultures Full time

    Organization Type: performance presenting facility Position Summary Reporting to the Producing Artistic Director with the input of the board, the Managing Director will provide administrative and financial oversight over all aspects of the organization’s day-to-day. They will serve as an ex officio member of the board and will collaborate closely with the...

  • Managing Director

    1 month ago

    Coral Gables, United States National Association of latino Arts and Cultures Full time

    Organization Type: performance presenting facility Position Summary Reporting to the Producing Artistic Director with the input of the board, the Managing Director will provide administrative and financial oversight over all aspects of the organization’s day-to-day. They will serve as an ex officio member of the board and will collaborate closely with the...

  • Sr. Director, Estate

    2 months ago

    Coral Gables, United States University of Miami Full time

    Current Employees: If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position using the Career worklet, please review this tip sheet . The Senior Director, Estate and Gift Planning (OEGP) in the...

  • Estate and Gift Planning Director

    4 weeks ago

    Coral Gables, Florida, United States The University of Miami Full time

    About the RoleWe are seeking an exceptional Estate and Gift Planning Director to join our team at the University of Miami. This is a full-time staff position with a competitive salary range of $95,000 - $110,000 annually.Job Summary: The Estate and Gift Planning Director will be responsible for executing comprehensive strategic plans to capture philanthropic...

  • Office Managing Director

    4 weeks ago

    Coral Gables, United States PBK Full time

    For over 40 years, Harvard Jolly | PBK has been a leader in architectural and engineering design solutions across the United States. We are constantly seeking the brightest and most talented minds to be part of our award winning firm. Here at Harvard Jolly | PBK, we pride ourselves in providing the best in class programmers, planners, architects, engineers,...

  • Vice President of Global Brand Strategy and Marketing

    4 weeks ago

    Coral Gables, Florida, United States University of Miami Full time

    Job OverviewThe University of Miami seeks a seasoned marketing professional to serve as the Vice President of Global Brand Strategy and Marketing. This is a critical role that will play a key part in elevating the University's mission and expanding its global reach.Key Responsibilities:Develop and implement a comprehensive brand strategy that differentiates...

  • Strategic Philanthropy Director

    4 weeks ago

    Coral Gables, Florida, United States University of Miami Full time

    Discover a career opportunity at the University of Miami, one of South Florida's leading institutions. Our organization values innovation, collaboration, and dedication to excellence.Estimated Salary: $120,000 - $180,000 per yearAbout the Role:We seek an experienced professional to serve as the Sr. Director, Estate in our Division of Development and Alumni...

  • Digital Transformation Director

    1 week ago

    Coral Gables, Florida, United States University of Miami Full time

    We are seeking a seasoned executive to lead our digital transformation as Chief Marketing, Communications and Digital Officer. This visionary will elevate our brand, drive growth, and foster engagement across diverse audiences.As a strategic leader, you will define and enhance our University's brands, ensuring key constituents understand our mission, value...

  • Strategic Arts Executive Director

    4 weeks ago

    Coral Gables, Florida, United States National Association of latino Arts and Cultures Full time

    Company OverviewGableStage, a premier arts organization, seeks an experienced Managing Director to lead its administrative and financial teams. As a key member of the leadership team, this individual will provide strategic oversight, drive growth, and foster a collaborative work environment.SalaryThe salary for this position is between $105,000 and $120,000,...

  • Chief Marketing, Communications and Digital Officer

    1 month ago

    Coral Gables, United States University of Miami Full time

    Current Employees: If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position using the Career worklet, please review this tip sheet. The University of Miami seeks an innovative, thoughtful and...

  • Estate Planning Director

    1 week ago

    Coral Gables, Florida, United States University of Miami Full time

    OverviewThe University of Miami seeks a highly skilled Estate Planning Director to join its Division of Development and Alumni Relations. This key role will be responsible for developing comprehensive strategic prospecting, marketing, and stewardship plans to capture philanthropic support for the university.About UsThe University of Miami is a vibrant and...