Growth Marketing Manager

1 day ago

Los Angeles, United States SHOPLINE Full time

SHOPLINE’s Global Marketing team is growing


SHOPLINE is one of the largest and fastest growing global commerce Software-as-a-Service and solution providers. The SHOPLINE platform offers an integrated suite of intelligence-driven commerce technologies, APIs, resources and a rich ecosystem of partners that empowers brands to build, launch and scale their businesses around the world. As SHOPLINE continues to innovate across omni-channel engagement, social commerce, and intelligent point-of-sales solutions, we’re looking for individuals who are passionate about pushing the boundaries of commerce to join our team.


WHAT YOU’LL BE DOING:

  • Understand the business goals and objectives and develop corresponding strategies grounded in integrated multi-channel (includes email, nurture programs, webinars, SEM, content syndication, social media and more) growth campaigns.
  • Lead paid customer acquisition efforts across SEM (Search Engine Marketing) and Paid Social channels, optimizing campaigns for maximum ROI and conversion.
  • Oversee SEO initiatives, working closely with website teams to implement organic optimizations and improve search engine rankings.
  • Develop and execute account-based marketing (ABM) campaigns to target key accounts and drive engagement with decision-makers.
  • Working cross-functionally with BD, Sales and Product Marketing to help inform content strategy, develop campaign-specific messaging, and align marketing programs with ongoing marketing initiatives.
  • Leverage data and customer insights to ideate and produce impactful marketing creative that can be tested and optimized to drive CAC improvement.
  • Spearhead marketing channel expansion by conducting A/B testing of new marketing channels while interpreting and suggesting the optimal approaches to efficiently drive customer acquisition.
  • Utilize analytics and data-driven insights to continuously evaluate campaign performance, identify areas for improvement, optimize marketing strategies accordingly, and manage reporting.


WHO WE ARE LOOKING FOR:

  • Bachelor’s degree or equivalent professional experience in marketing, business, communication, or related field.
  • Minimum of 5 years’ of growth and/or performance marketing experience; B2B SaaS or agency strongly preferred.
  • Proven track record of success in setting up and running revenue & pipeline campaigns, with expertise in paid customer acquisition (SEM and Paid Social: with platforms such as TikTok, Meta, and LinkedIn) and SEO/organic optimizations.
  • Strong understanding of account-based marketing (ABM) principles and experience executing ABM campaigns.
  • Excellent analytical skills with the ability to translate data into actionable insights and strategies.
  • Strong understanding of Google Analytics, Google Tag Manager, Google Search Console, Hubspot, and website measurement tools.
  • Excellent organizational and project management skills: work with cross-functional teams to deliver programs, manage multiple projects simultaneously, work on tight deadlines and keep all programs on schedule.
  • Flexibility to quickly adapt and align with business needs.
  • Experience developing and executing multi-channel go-to-market strategies.


The usual process

  • TA team representative
  • Hiring Manager round
  • Stakeholder round(s)
  • Head of HR & President interview


What our perks look like

💸 5% matching for 401K

🍎100% covered medical, dental, vision insurance for employee

🌴Time off and vacation of 15 PTO days & 10 sick days

🏠 Flexible work arrangement and Phone & Internet allowance


WHY YOU SHOULD JOIN US:

  • We work in a fun, inclusive, collaborative culture where we encourage creativity and new ideas.
  • We provide ongoing training and development to enable employees to grow and excel at their jobs.
  • We conduct ongoing assessments and workshops to continuously motivate and educate our trainees.
  • You’ll be able to steer our future roadmap to improve our products, and see the results of your input manifest in the success of our customers.
  • We maintain flexible working hours. Our priority is on getting the job done.
  • Flat-structured environment, you will be able to work independently and collaboratively across different teams.

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