Director of Growth Marketing
11 hours ago
About us:
💖 Fast growing retail start-up based in LA, hiring our first Director of Growth Marketing, exciting opportunity to pioneer a new shopping platform. Perfect for go-getter candidates with an entrepreneurial spirit.
💖 offe market is a new off-price retail marketplace where we sell excess and overstock inventory and pass the savings onto our customers (up to 80% off brands like Ganni, Baggu and Lisa Says Gah) We're known as "Gen-Z's TJ Maxx".
💖 This is an exciting opportunity to get in on the ground floor at a fast-growing retail startup. The ideal candidate has an entrepreneurial mindset, is energized by the opportunity to shape the future of retail, and is a builder ready to go above and beyond.
Location: Los Angeles / Hybrid / or New York preferred
Responsibilities:
- ✨ Growth Marketing Strategies: Collaborate with our team to define our marketing strategies and priorities to drive Brand Awareness and Customer Acquisition
- ✨ Brand Strategy: Elevate the brand’s identity and messaging. Ensure a consistent brand aesthetic across all platforms. Explore opportunities to strengthen and expand our brand presence.
- ✨ Influencer and Ambassador Program: Develop and launch content creation opportunities with influencers and brand ambassadors
- ✨ Media Outreach and Brand Partnerships: Build relationships with media outlets and brands to optimize co-marketing opportunities and features
- ✨ Creative Production: Lead the creation and execution of integrated brand marketing campaigns, including digital, in-store, social media, PR, and traditional advertising
- ✨ Events and Activations: Develop and execute unique, brand-forward in-person activations to connect with our consumers
- ✨ Community Growth and Management: Engage with our consumers to drive returning customer repurchase rates and social sharing
- ✨ Optimize ad channels: Scope out new channels, test audiences and performance while optimizing budget and spend
- ✨ Reporting and analysis: Identify trends, assess performance, and make data-driven recommendations to drive sales through marketing
Qualifications
- Excellent written and verbal communication skills
- Strong Microsoft Excel skills
- 3+ years in growth marketing preferably at a startup
- Creative and strategic thinker, ready to test and innovate
- Proactive, organized, data-driven, and results-oriented
- Passionate and knowledgeable about the retail industry
- Bachelor's degree in relevant field
Benefits
- Health and wellness benefits
- Paid vacation time
- Generous merchandise discounts
- Exciting growth opportunities
If this sounds like a good fit for you, please email hi@offe.market with the subject line Director of Growth Marketing with Resume and/or Cover Letter.
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