Paid Media Associate
3 weeks ago
Role Overview:
The Paid Media Associate position is an entry-level position that requires a detail-oriented and organized individual. They will work closely with the Paid Media Manager and Senior Media Manager to manage and traffic digital media campaigns across client accounts.
Responsibilities:
Platform Experience:
- Search - this role would be primarily responsible for implementing and managing
search campaigns across multiple accounts.The candidate needs to have a clear
understanding and experience working on Google Search.
- Social - this role would support Meta campaigns (along with other Social
platforms) across multiple accounts. Must have exposure to Meta’s Business
Manager platform. Experience across multiple platforms is a bonus.
- Nice to have (but not required): Programmatic experience
- Nice to have (but not required): Traditional experience
Campaign Management Support:
- Assist in managing and trafficking digital media (paid search, paid social and
programmatic) campaigns.
- Collaborate with Media Manager and Senior Media Manager to ensure
campaigns are set up successfully and objectives are met throughout the flight.
Billing Management:
- Manage billing processes and keep related documents up-to-date.
- Work with finance teams to ensure accurate and timely billing and follow up on
billing discrepancies.
Budget Management:
- Manage pacing and ensure that budgets are being spent accordingly.
- Assist in tracking and optimizing budget allocations for campaigns.
Reporting Support:
- Provide support to Paid and Senior Media Managers in building reports.
- Ability to analyze campaign performance and bring pacing concerns or
performance issues to manager for review.
- Assist in gathering information for planners and buyers, including competitive
spending reports and insertion order accuracy checks.
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