Senior Manager, Product
5 days ago
Fluvio is hiring a Senior Manager, Product & Lifecycle Marketing on behalf of a company that is redefining the POS category.
We are partnering with our client who has brought a next-gen POS system to market that is purpose built for High-Volume Bars and Restaurant. Their system blends modern intuitive technology and data with hospitality excellence; transforming the way bars and restaurants do business. Reporting to the CMO, the Senior Manager, Product & Lifecycle Marketing will be a key player in driving product adoption, engagement, and retention through strategic communication and education initiatives. This role bridges the gap between product development and customer success to ensure partners maximize value from the company’s platform.
Key Responsibilities
Product Marketing & Communication
- Develop and execute product launch strategies and communications
- Create compelling product messaging and positioning
- Manage monthly performance recap communications across customer segments
- Produce explainer and training videos for new features
- Maintain product pages and learning center content
Customer Lifecycle Management
- Design and implement customer onboarding and education programs
- Create and manage targeted campaigns to drive feature adoption
- Develop and execute upsell/cross-sell communication strategies
- Manage customer feedback and survey programs
- Track and improve product adoption metrics
Cross-functional Leadership
- Collaborate with Product team on feature releases and roadmap communication
- Partner with Customer Success on engagement strategies
- Work with Content team on case studies and testimonials
- Support brand marketing initiatives with product-focused content
- Manage customer communication calendar and channels
Required Qualifications
- 5+ years of product marketing experience
- Proven success in driving product adoption and engagement
- Strong experience with email marketing and customer communication
- Excellence in cross-functional collaboration
- Background in data analysis and customer insights
- Bachelor's degree in Marketing, Business, or related field
Preferred Qualifications
- Experience in SaaS or technology products
- Background in hospitality/restaurant technology
- Understanding of mobile payments or fintech
- Experience with customer education and enablement programs
Benefits
- Unlimited time off
- Health, dental, and vision
- 401k match (4%)
- Stock options
- Hybrid environment (3 days/week in office)
About the Company
Founded by industry veterans, we are redefining the POS category and shaping the future of on-premise guest experiences. We bring a purpose-built venue operating system to market that seamlessly blends modern intuitive technology with hospitality excellence. We’re not just providing a point-of-sale solution; we’re offering a comprehensive venue operating system that is transforming the way bars and restaurants do business. Join us as we redefine the hospitality industry and set a new standard for guest experiences. Our system is specifically designed for high-volume bars and restaurants, making it easy for guests to order food and drinks, pay for their purchases, and earn rewards. We empower staff and operators with intuitive tools and valuable insights to better understand their guests and enhance their ability to deliver great experiences. Our platform also provides alcohol and beverage brands with access to comprehensive data, allowing them to gain a deeper understanding of consumer preferences and behaviors. At the heart of our mission is the goal to elevate the experience of going to a bar or restaurant for everyone involved – the customers, the staff, and the owners. We work with thousands of busy bars and restaurants throughout the country, helping them streamline their operations, increase profitability, and ultimately, achieve greater success. We are proud to be an equal-opportunity workplace and affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
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