Senior Shopper Marketing Manager

5 days ago

Austin, United States Bloom Nutrition Full time

Senior Shopper Marketing Manager

Bloom Nutrition

IG @Bloomsupps @Marillewellyn

TikTok @Bloomnu

Bloomnu.com


About Bloom:

Founded by wellness influencer and entrepreneur Mari Llewellyn, Bloom Nutrition is one of the fastest growing wellness brands in the US. Our mission is to help people bloom into their best selves through nutritious and delicious wellness solutions.


Recognized for our innovation and growth, we're proud recipients of several awards:

🏆 Forbes 30 under 30 (2023)

🏆 Target Partner of the Year (2023)

🏆 LinkedIn's Top Start-Ups (2023 & 2024)

🏆 EY Entrepreneurs of the Year (2024)

🏆 Inc. 5000 Company (2024)

🏆 NewBeauty 100 Wellness Awards (2024)


Job Overview:

We are seeking an experienced Senior Shopper Marketing Manager to play an integral role in supporting Bloom’s rapid growth in retail channels. The successful candidate will be a highly motivated individual with a passion for driving the development of shopper marketing strategies, executing innovative and successful campaigns, and driving category growth.


This role reports to the Director of Marketing, and the ideal candidate should have excellent communication, presentation, and negotiation skills, as well as outstanding analytical and project management capabilities. They must also have a high level of self-motivation and be comfortable working in a fast-paced environment. We’re looking for someone who can think strategically and develop creative solutions to challenges. This is an exciting opportunity for a self-starter looking to take the next step in their career. If you are a highly motivated individual with a passion for shopper marketing, we’d love to hear from you.


Key Responsibilities:

  • Lead Shopper Marketing Strategy and Execution for key retailers such as Target, Walmart, Club channels by identifying the core shopper insights, setting objectives, developing & executing the omni-channel plans.
  • Set business goals and KPIs across the shopper journey.
  • Lead the management of agencies and vendors that includes briefing, evaluating strategy and creative communication across key stakeholders.
  • Lead the development of shopper programming with an omnichannel approach (Paid Search, Digital Media, POS, etc) that includes partnering with Retail Media Network, creative and media agency partners and internal stakeholders to maximize the shopper investment.
  • Aid Sales partners in securing retailer support of distribution, key promotions.
  • Share out of program measurement, evaluation, and analysis. Demonstrates the ability to optimize future programs to deliver the best return.
  • Test & learn mentality to evaluate omni-commerce tactics and cutting-edge program activation elements.
  • Build and maintain multi-discipline relationships within the organization and with the retailer, including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Annual Planning, Retailer line reviews, Retailer sales meetings.
  • Effectively building and managing the specific customer shopper marketing budget, with responsibility for both working and non-working dollars.


Requirements:

  • Minimum of 5-7 years of CPG shopper marketing experience, most notably on key accounts: Walmart, Target, Club & Kroger
  • Bachelor’s degree
  • Intermediate to advanced analytics, digital/e-commerce and omni-commerce knowledge
  • Thought leader and skilled collaborator with strong communication
  • Strong attention to detail and follow through
  • Thrives in change and comfortable with ambiguity
  • Ability to travel as needed for client meetings and industry events


Skills:

  • Positive, all-in attitude and a willingness to embrace change in a growing and evolving business
  • Strong collaborative nature: ability to work in a cross-functional team environment
  • Is curious and takes initiative, develops, and seeks out creative and innovative ideas with strong project management skills
  • Financial acumen related to managing a budget, ROI analysis and budget optimization
  • Influential and effective communicator proficient in storytelling and negotiating
  • Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors
  • Understanding of key US retailers and their go-to-market strategies
  • Ability to optimize executional tactics by striking balance between tried & true with emerging, innovative tactics
  • Experience in leading creative process and providing feedback to internal and external partners


Benefits:

  • Fun and inclusive work environment with a super collaborative team
  • Access to Company Insurance (Health, Dental, Vision)
  • Generous PTO because work-life balance is important
  • 401(k) plan that the company matches because your future should bloom as well
  • Company-wide events, like team dinners, group workouts, happy hours, etc.
  • A brand new Apple company laptop
  • Access to all the Bloom supplements and swag so you can bloom into your best self

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