Marketing Manager

2 weeks ago


Norcross, United States Plaid Enterprises Full time

Plaid Enterprises is a leading manufacturer of consumer products in the craft and DIY category. Its national brands include Mod Podge, FolkArt, Apple Barrel, and Bucilla. We are a fully integrated in-house creative marketing team.


The Marketing Manager will execute strategic multichannel marketing initiatives to raise brand awareness, engagement, and revenue. This role will work closely with the content, social, and e-commerce teams, product managers, graphics teams, and sales.


Primary Responsibilities

  • Implement marketing campaigns across all digital, social, email, and retailer channels to drive brand awareness and growth.
  • Help guide the development of best-in-class, SEO-driven copy to ensure optimization, strengthen search rankings, and engage target audiences.
  • Interpret creative direction and technical information of products for consumer and retail marketing needs.
  • Monitor market trends and competitor activities to identify opportunities for growth and influence content creation.
  • Work closely with internal stakeholders, such as content, e-commerce, and social media, to ensure seamless project management and timely delivery across all platforms.
  • Collaborate with product managers to develop compelling storytelling that illustrates the value and key features of Plaid products.
  • Marketing Copywriter reports directly to this position. 

 

The ideal candidate will have the following skills:


  • BA/BS in Marketing, Business, or Communications. 
  • 5–7 years of marketing experience in digital marketing, B2B, and B2C functions.
  • Strong knowledge of brand management, marketing strategy, and campaign development
  • Experience in market research and analysis
  • Project management skills to manage multiple marketing campaigns
  • Excellent communication and presentation skills
  • Proficiency in digital marketing platforms and social media management
  • Ability to foster a positive and collaborative team environment through effective communication and teamwork.
  • Analytical mindset with the ability to interpret data and trends
  • Good eye for design and visual aesthetics

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