Marketing Manager
2 weeks ago
Plaid Enterprises is a leading manufacturer of consumer products in the craft and DIY category. Its national brands include Mod Podge, FolkArt, Apple Barrel, and Bucilla. We are a fully integrated in-house creative marketing team.
The Marketing Manager will execute strategic multichannel marketing initiatives to raise brand awareness, engagement, and revenue. This role will work closely with the content, social, and e-commerce teams, product managers, graphics teams, and sales.
Primary Responsibilities
- Implement marketing campaigns across all digital, social, email, and retailer channels to drive brand awareness and growth.
- Help guide the development of best-in-class, SEO-driven copy to ensure optimization, strengthen search rankings, and engage target audiences.
- Interpret creative direction and technical information of products for consumer and retail marketing needs.
- Monitor market trends and competitor activities to identify opportunities for growth and influence content creation.
- Work closely with internal stakeholders, such as content, e-commerce, and social media, to ensure seamless project management and timely delivery across all platforms.
- Collaborate with product managers to develop compelling storytelling that illustrates the value and key features of Plaid products.
- Marketing Copywriter reports directly to this position.
The ideal candidate will have the following skills:
- BA/BS in Marketing, Business, or Communications.
- 5–7 years of marketing experience in digital marketing, B2B, and B2C functions.
- Strong knowledge of brand management, marketing strategy, and campaign development
- Experience in market research and analysis
- Project management skills to manage multiple marketing campaigns
- Excellent communication and presentation skills
- Proficiency in digital marketing platforms and social media management
- Ability to foster a positive and collaborative team environment through effective communication and teamwork.
- Analytical mindset with the ability to interpret data and trends
- Good eye for design and visual aesthetics
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