Marketing Manager
2 months ago
SR. MANAGER, CHANNEL MARKETING (JOURNEY ORCHESTRATION) AUDIENCE MANAGEMENT
Do you want to work with a team that ensures Fidelity customers see the right messages in any channel? Are you comfortable working with structured databases and creating audience segmentation? Come join a world-class audience management team to help power Fidelity forward with the best experiences for customers in the Financial Services industry.
Purpose
The Sr. Manager, Channel Marketing (Journey Orchestration) Audience Management is responsible for leading campaign targeting and list selection based on defined business objectives. This includes understanding business objectives, applying prior learnings and best practices, articulating and documenting campaign designs, sizing target populations, adhering to stringent quality control principles and coordinating timely delivery of channel extracts.
The Expertise We’re Looking For
- BA/BS degree is required
- Proficiency working with structured databases and fluency in SQL
- Working knowledge of big data and cloud technologies like Snowflake and AWS Athena preferred
- Experience with campaign tools like Segment CDP, Unica, Adobe Campaign, Simon Data or Salesforce Marketing Cloud desired
- Digital marketing experience including email marketing desired
- Outstanding consultative, analytical and communication skills that can bridge between technical and business teams
- Customer first mentality
- Excellent project and program management skills to ensure timely delivery of requests
- Experience working with data through database migrations is a plus
The Skills You Bring
- Experience with programming / database querying tools (SQL)
- Adept at working with multiple sources of data and identifying the best way to connect data sets
- Knowledge and expertise to partner with Marketing stakeholders to design and execute targeted direct marketing campaigns
- Operates with a sense of urgency in a fast-paced environment with great attention to detail and ability to multitask and adapt quickly
- Commitment to collaboration to achieve the best results for Fidelity
- Intellectual curiosity, taking the initiative to learn new skills and share that knowledge with others
- You work as part of a centrally managed team within the Journey Orchestration organization, as an Audience Manager to develop customer facing campaigns with relevant messaging. You provide expertise on data availability/constraints, validation of external data sources, and profiling during planning phases to influence the campaign design and execution
- You work across Fidelity, coordinating with Product Areas, related shared services such as ECEs, CKSI, Martech and other teams to monitor and ensure smooth execution of existing campaigns
- You streamline and automate processes to improve efficiency and reduce errors
- Act as a liaison between marketing and technology to define requirements and influence strategy for new MarTech projects
The Team
The Sr. Manager, Channel Marketing (Journey Orchestration) Audience Management will be a key member of the Journey Orchestration Team which is part of the broader Channel Marketing organization. The team is leading the transformation to modernize how Fidelity engages customers through customer centric, journey-based experiences. The team leverages a wealth of data to support the development of customer segmentation and campaign setup to enable channel marketing via email, direct mail, Fidelity.com and programmatic media.
Company Overview
Fidelity TalentSource is the in-house temporary staffing provider for Fidelity Investments, one of the largest and most diversified global financial services firms in the industry. We welcome individuals from all backgrounds, including technology and customer service, to fill assignments across Fidelity’s U.S.-based regional and investor center locations. If you would like to experience Fidelity’s supportive and collaborative culture while expanding your skill set and developing your professional network, consider a role with Fidelity TalentSource. Apply today at FTSJobs.com.
We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.
Fidelity TalentSource will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, please contact our HR team at HR@ ftsjobs.com.
Information about Fidelity investments
At Fidelity Investments, our customers are at the heart of everything we do. As a privately held company with a rich 75-year history, our mission has remained the same since our founding: to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money. For information about working at Fidelity, visit FidelityCareers.com.
Fidelity TalentSource's working model blends the best of working offsite with maximizing time together in person to meet associate and business needs. Currently, most hybrid roles require associates to work onsite all business days of one assigned week per four-week period (beginning in September 2024, the requirement will be two full assigned weeks).
Fidelity Investments and Fidelity TalentSource are equal opportunity employers.
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