Marketing Manager

4 months ago

Alexandria, United States Bell Partners Inc Full time

We Care. We Deliver. Our purpose is to create communities our residents are proud to call home. We currently own or manage over 85,000 units in North America and continue to grow. 

B ell Partners, a national leader in multi-family housing, our mission is to be the apartment company of choice by creating value and honoring commitments to our residents, partners, and associates.

At Bell Partners, our mission is to be the apartment company of choice by creating value and honoring commitments to our residents, partners, and associates. We proudly serve our community of 80,000+ homes across 13 states and the District of Columbia. As stewards entrusted to contribute with care and appreciation, our 2,000 associates succeed in a dynamic space where everyone impacts. We take pride in producing outstanding results and fostering a work environment that allows everyone to contribute to their fullest potential. We rise above industry standards when every associate embraces their unique role and seizes the opportunity to make an impact.

The Lease-Up Marketing Manager is responsible for driving maximum lead generation through proactive recommendations, alignment with ownership and Operations, and optimizing performance with an ongoing lens of fiscal responsibility. This person must establish productive, professional relationships with key personnel in assigned client accounts, within the Bell Partners, Inc. organization, industry vendors, ownership groups and their stakeholders.

This position reports to the Marketing Director, Account Management. This is a hybrid role that requires reporting to either the Raleigh, NC or Alexandria, VA regional office 3 days/week.

What we can offer you:

• Opportunities for career growth

• Total rewards benefits package

• Family health insurance, 401(k) match, Vacation, Personal Days, and Sick time

• Customized training programs

• Associate referral bonus plan

• Diverse, equitable, and inclusive work environment

• A culture that empowers you to make a difference

What you’ll do to make a difference:

• Demonstrate a strong knowledge of lease-up multifamily marketing tactics from the development phase through stabilization.

• Execute short and long-term goals, benchmarks and KPIs using data to drive to decision making and recommendations.

• Ensure the health and accuracy of data and information via BI dashboards and other reporting tools.

• Serve as the lead to executing a targeted, lease-up strategy by asset, with support from the Lease-Up Marketing Associate.

• Manage and carry out the day-to-day responsibilities for the lease-up portfolio of properties with support from the Lease-Up Marketing Associate.

• Collaborate with Operations in building viable marketing budgets through recommendations that align with the ownerships vision while employing a successful marketing program. Provide management of property marketing budgets to ensure spend is on target and optimized.

• Collaborate with the Stabilized Marketing team as it relates to processes, hand-off, and long-term asset health upon transferring into this marketing account management area of responsibility.

• Demonstrate ability and marketing acumen in successful efforts to move a property from a volatile asset to stabilized asset.

• Build trust and long-term relationships with internal and external clients and industry partners.

• Demonstrate confidence in presenting recommendations, ideas and strategies to Operations and ownership in a way that illustrates pros, cons, risk, and reward.

• Provide clear, comprehensive, and relevant communications to all stakeholders on a regular basis.

• Ability to high-level analyze marketing data, produce executive reports based on the data and support within internal marketing team, and present reports on account progress, goals, and monthly initiatives to share with internal and external stakeholders

• Pull information as requested to support with new business development.

• Ability to collect large volume of information from multiple sources and develop a consolidated, strategic recommendation.

• The ability to present various MarTech requirements, integrations, costs, timelines to implement, etc.

• Ability to make timely updates and triage urgent support needs for websites, ORM, call tree, advertising, etc.

• All other responsibilities as assigned.

What you bring to our team:

• Three to five years of experience in Marketing-related role in account management, client management, marketing agency, and/or portfolio management, with at least 1-2 years of direct lease-up multifamily marketing experience.

• Multifamily industry experience is required, particularly with marketing technology innovations.

• Experience with agile project management approach and confidence in leading projects.

• Able to analyze problems and strategize for better solutions.

• Understanding of customer lifecycle as it relates to lease-ups and multifamily.

• Business maturity and acumen.

• Able to multitask, prioritize, and manage time efficiently.

• Organized and able to create multiple timelines, budgets, and schedules.

• Experience and comfort in managing persuasive conversations.

• Excellent verbal and written communication skills.

• Can demonstrate a positive attitude and eagerness to tackle the job and has a collaborative approach to working with others.

About Bell Partners

Our purpose at Bell Partners is to create communities our residents are proud to call home. We currently own or manage over 80,000 homes in North America and continue to grow. Our people are the most important part of our company. We believe in building a culture that encourages our associates to invest in and serve one another, while pushing each other to take risks, allowing us to grow together and make a difference.

Join Bell to be a difference maker. Apply today

Bell Partners, Inc. (“BPI” or the “Company”) is an equal employment opportunity employer. BPI’s policy is not to discriminate against any applicant or employee based on race, color, sex, religion, national origin, age, disability, pregnancy, military/veteran status, marital status, genetic information, gender identity, sexual orientation or any other basis protected by applicable federal, state, or local laws. BPI also prohibits harassment of applicants or employees based on any of these protected categories. It is BPI’s policy to comply with all applicable state and federal laws respecting consideration of unemployment status in making hiring decisions.

Note to Applicants: Smoking is prohibited in all indoor areas of Bell Partners Inc. unless designated smoking areas have been established by a particular location in accordance with applicable state and local law.

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