Associate Director, Content

3 months ago

New York, United States Starcom Full time

Job Description

What You'll Do:

As the Associate Director of Content you will create synergy amongst internal teams, external partners, and client stakeholders to carryout best-in-class, cutting-edge branded content programs. Furthermore, you will utilize your knowledge of content development, content strategy, and the advertisement/vendor landscape to build and strengthen top tier content partnerships and leverage the best investment options possible.

Must haves include a proven track record of building and maintaining strong relationships amongst internal and external partners. The ideal candidate will have in-depth experience within digital media and will be able to bring a strong, creative point-of-view to the table as it relates to creating campaigns that resonate with the target audience.

This is part of a creative, collaborative team that encourages out-of-the-box thinking, innovation and excellence.

Responsibilities:

Partner with creatives during idea generation to identify potential for content in today's landscape through the lens of the consumer Work with Experience Planners to extend creative ideas through additional content leveraging JBP and preferred partnerships Establish content best practice in service of increasing advertising effectiveness Work with the Experience Planner and Brand Strategist, identify the role of content at a platform, target or partner level within the Experience Plan Work directly with the lead creatives, ensuring the execution will drive effectiveness based on consumer behavior and best practice within the channel (aka the creative translator) In partnership with Investment team, recommend how much content an experience plan can support given budget and reach sufficiency goals In partnership with Production, recommend what needs to be captured on the shoot, where to source it from, and ensure each execution is fit for purpose Work with Influencers or Media Publishers to produce branded content Participate in the development, execution, stewardship/project management, and reporting of campaign plans (social + digital + content) Understands all phases of the clients' marketing objectives and provides media recommendations to deliver against these objectives Participate in ideation sessions and brief partners on what is required of them to fulfill brand objectives in the content space. Demonstrates initiative by researching and identifying valuable information/insights to improve media product Work closely with partner agencies and brand team to ensure content programs are in line with overarching strategies. Project manage programs from proposal stage through end date including; concept development, asset negotiation, asset production and brand approval, reporting and optimizations Participate in negotiations which includes, but is not limited to, evaluating RFP's, spending trends, rate contracts, and program details across social, digital, mobile, and integrated programs Attend vendor meetings to stay on top of marketplace and cultivate relationships within the vendor community Understands all proprietary research tools/processes and applies learnings during planning process Ability to compile and analyze reporting to determine performance insights and application to future campaigns Management, mentorship, and training of team

Qualifications

Qualifications:

Bachelor's Degree preferred, ideally in Marketing, Communications, Advertising or a related field 5+ years of directly related experience Previous experience with digital media and content strategy Strong quantitative and analytical skills with the ability to detect and translate a story behind numbers/data Excellent verbal and written communication skills; demonstrated ability to translate and present complicated ideas in a simple, and easy to understand yet inspirational /creative style Willingness to learn and create solutions that challenge the status quo Exceptional critical thinking and problem solving abilities with the ability to think unconventionally in proposing solutions Negotiation and influence skills – steeped in required industry, brand, and competitive knowledge A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high quality work within tight deadlines Strong process development skills Proven experience in effectively coaching and developing others

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