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Director of Product Marketing

3 months ago

Hoboken, United States Mediabistro Full time

So, what’s the role all about?

As a Director of Product Marketing, you’ll be responsible for developing and executing marketing strategies to ensure successful product launches and sustained market growth. You’ll conduct market research, create product positioning and go-to-market plans, and collaborate with cross-functional teams, including sales and product development

How will you make an impact?

  • Act as a source of expertise on the financial crimes market segment (AML, enterprise fraud, financial crimes investigations or adjacent risk management area)
  • Work within the product team to perform market research and develop and execute strategies to bring new products to market, implement global go-to-market strategies and content to support the business in achieving pipeline, revenue and other goals.
  • Generate business plans based on assessing and identifying market opportunities for existing solutions and new solutions
  • Lead the development and definition of messaging and positioning of solutions that articulates the value proposition and ensures that all content is tailored to specific market segments.
  • Ensure effective product marketing plans are in place that will deliver optimal pipeline coverage
  • Develop and lead go-to-market campaigns and represent Actimize at conferences and industry events.
  • Develop and maintain marketing collateral and sales enablement materials and tools

Have you got what it takes?

  • Minimum 7 years of experience in B2B enterprise and/or SaaS software B2B product role
  • Minimum 2 years of team leadership experience
  • Experience in building and executing a go-to-market strategy
  • Working knowledge of Salesforce, Aha and/or other CRM and Product Management/Marketing applications
  • Experience in risk management, preferably knowledge of KYC and AML risk management for financial services organizations
  • Experience in Product Management, Marketing, Pre-Sales or Business Development capacities
  • Ability to thrive in an energetic and dynamic environment

You will have an advantage if you also have:

  • Experience/knowledge of Actimize solutions.

What’s in it for you?

Join an ever-growing, market disrupting, global company where the teams – comprised of the best of the best – work in a fast-paced, collaborative, and creative environment As the market leader, every day at NICE is a chance to learn and grow, and there are endless internal career opportunities across multiple roles, disciplines, domains, and locations. If you are passionate, innovative, and excited to constantly raise the bar, you may just be our next NICEr

Enjoy NICE-FLEX

At NICE, we work according to the NICE-FLEX hybrid model, which enables maximum flexibility: 2 days working from the office and 3 days of remote work, each week. Naturally, office days focus on face-to-face meetings, where teamwork and collaborative thinking generate innovation, new ideas, and a vibrant, interactive atmosphere.

About NICE Actimize:

NICE Actimize is the largest and broadest provider of financial crime, risk, and compliance solutions for regional and global financial institutions, as well as government regulators. Consistently ranked as number one in the space, NICE Actimize experts apply innovative technology to protect institutions and safeguard consumers’ and investors’ assets by identifying financial crime, preventing fraud, and providing regulatory compliance.

Requisition ID: 4286
Reporting into: Vice President, Product Marketing, Actimize
Role Type: Individual Contributor

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