Director of Demand Generation

1 week ago

McKinney, United States Review Wave Full time

Aloha is a leading SaaS health-tech company focused on providing innovative solutions to healthcare providers that elevate the patient experience. We are on a mission to drive growth and advance innovation in the healthcare industry, and we're looking for a passionate and experienced Director of Demand Generation to join our dynamic team.

We're proud to say that Aloha has been on the INC 5000 list for five consecutive years (2020-2024). We're planning to keep the momentum going and gearing up for our biggest growth period yet. Are you ready to join us?

Director of Demand Generation

  • Compensation: Base Pay $160K Annual
  • Reports to: VP of Sales
  • Location: McKinney, TX

As the Director of Demand Generation, you will lead our demand generation team to ensure a steady and predictable growth strategy. This role will require hands-on management of demand generation tactics and strategic thinking, as well as experience in digital marketing, lead generation, marketing automation, and data analysis. You will need to show a proven track record of creating successful campaigns that have driven measurable results.

Key Responsibilities:

  • Develop and implement demand-generation and account-based marketing strategies across multiple healthcare verticals.
  • Create and execute integrated marketing campaigns across various channels, including email marketing, content marketing, social media, SEO, SEM, and events that drive engagement and conversions.
  • Utilize marketing automation tools, like Hubspot and Instantly, to increase conversion rates and drive qualified leads to the sales team.
  • Lead the demand generation team by crafting and executing a comprehensive growth strategy aimed at building and nurturing a diverse, highly skilled in-house team.
  • Use data-driven insights to continually assess and optimize campaign performance, ensuring maximum ROI and effectiveness

Qualifications:

  • Experience: Minimum 5+ years in Demand Generation or Growth Marketing; 2+ years in a marketing management position
  • Education: Bachelor's degree in Marketing or Business, bonus but not required
  • Background: B2B SAAS experience is preferred
  • Tech Stack Proficiency: Google Workspace, Zoom, Salesforce, Hubspot
  • Expertise: Google Ads, Meta Ads, Retargeting, Leadpages, Conversion Optimization, Copywriting, A/B testing, Google Analytics, Direct Mail
  • Organization: Strong organizational skills and attention to detail.
  • Communication: Excellent verbal and written communication skills. Ability to create and sell new ideas.
  • Key Traits: Problem solver, Innovative Thinker, Team Player

Benefits/Perks:

  • Weekly In-House Chiropractic Care
  • 4 Company Provided Lunches Weekly
  • Regular Company Outings/Team Bonding Events
  • Professional Development Training from Leading Sales Industry Experts
  • Short-term Disability and Life Insurance
  • Full Medical, Dental, and Vision Health Benefits
  • Matching 401(k) up to 4%
  • Flexible Vacation & Paid Time Off

Review Wave provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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