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Director of Growth and Innovation

2 months ago

McKinney, Texas, United States Review Wave Full time
About the Role

We are seeking a highly skilled and experienced Director of Demand Generation to join our dynamic team at Review Wave. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive growth strategy aimed at driving business growth and innovation.

Key Responsibilities
  • Develop and Implement Growth Strategies: Create and execute integrated marketing campaigns across various channels to drive engagement and conversions.
  • Lead the Demand Generation Team: Craft and execute a comprehensive growth strategy aimed at building and nurturing a diverse, highly skilled in-house team.
  • Utilize Marketing Automation Tools: Increase conversion rates and drive qualified leads to the sales team using marketing automation tools like Hubspot and Instantly.
  • Optimize Campaign Performance: Use data-driven insights to continually assess and optimize campaign performance, ensuring maximum ROI and effectiveness.
Requirements
  • Experience: Minimum 5+ years in Demand Generation or Growth Marketing; 2+ years in a marketing management position.
  • Education: Bachelor's degree in Marketing or Business, bonus but not required.
  • Background: B2B SAAS experience is preferred.
  • Tech Stack Proficiency: Google Workspace, Zoom, Salesforce, Hubspot.
  • Expertise: Google Ads, Meta Ads, Retargeting, Leadpages, Conversion Optimization, Copywriting, A/B testing, Google Analytics, Direct Mail.
  • Organization: Strong organizational skills and attention to detail.
  • Communication: Excellent verbal and written communication skills. Ability to create and sell new ideas.
  • Key Traits: Problem solver, Innovative Thinker, Team Player.
What We Offer
  • Weekly In-House Chiropractic Care
  • 4 Company Provided Lunches Weekly
  • Regular Company Outings/Team Bonding Events
  • Professional Development Training from Leading Sales Industry Experts
  • Short-term Disability and Life Insurance
  • Full Medical, Dental, and Vision Health Benefits
  • Matching 401(k) up to 4%
  • Flexible Vacation & Paid Time Off