Content Specialist

Found in: Talent US C2 - 2 weeks ago

Minneapolis, United States MOBE Full time
Description

MOBE

MOBE guides people to better health and more happiness. Behind our innovative health solutions is uniquely human philosophy. We believe that person-to-person connections and understanding can make a difference in a world where self-care can be complicated, and health care is ever-evolving and complex.

MOBE works with health plans and large employers to identify individuals who are frequent users of health care but aren’t finding resolutions for their underlying health issues. We use a whole-person approach and guidance to impact health outcomes positively.

Supporting people is at the core of our business, employees included. MOBE is a high-growth organization with a culture built on trust and collaboration. Consistent across our teams and offerings is a belief in the power of people doing good together. We genuinely care about people and consider our workforce the most significant asset.

Your role at MOBE

As a MOBE Content Specialist, you will be responsible for publishing and maintaining content within the product content library along with measuring/analyzing/sharing insights about how content is performing for various MOBE clients. The content library serves to attract interest, educate, and promote healthy habits among MOBE program participants.

**This is a hybrid position. Candidates can choose to work out of either our Minneapolis, MN office or Reno, NV office.

Responsibilities:

Manage the MOBE product content library: Input, publish, and edit content using MOBE's content management system. Ensure content accuracy and adherence to brand standards. Maintain content in multiple languages (Spanish). Collaborate with the Creative team for assets as needed. Communicate the status of updates to the Content Strategy team. Conduct content audits: Review existing content to aid in creating new material across various MOBE departments. Evaluate content from content partners and suggest changes/update to library. Generate performance reports: Develop and distribute monthly, quarterly, and annual reports on content performance. Provide insights and recommendations to the Content Strategy team based on analysis. Conduct competitive research: Gather industry and competitor insights and share relevant information with stakeholders. Support digital releases: Contribute to user acceptance testing for digital releases. Provide support and expertise: Address internal stakeholder inquiries regarding the content library. Undertake additional projects including content creation projects as assigned. Position Requirements

Required:

Bachelor's degree in business, marketing, or communications. 2+ years of relevant experience in content management, digital asset management, database management, or sales/marketing system support. Familiarity with mobile app/website development and testing. Strong collaboration skills with cross-functional teams. Proficiency in Microsoft Office tools, particularly Excel. Excellent communication skills, both oral and written.. Attention to detail and strong organizational skills. Strong analytical abilities. Experience working independently and with remote teams. Problem-solving skills. Experience developing business processes. Experience conducting competitive research.

Preferred:

Experience in healthcare or wellness industries. Experience with business intelligence tools (Tableau, Microsoft Power BI). Content creation experience and aptitude. Knowledge of content and digital best practices. Basic HTML knowledge. Familiarity with project management tools like Wrike, Workfront, Trello, or Asana. Experience troubleshooting technical issues in a content management system. Familiarity conducting research or developing materials in health care, wellness, or science-related field. Experience with metadata, taxonomy, cataloging, content management, digital preservation, collection development, information literacy, library management.

Guiding Principles: We want employees who are kind, talented and committed, who live by our guiding principles and choose to work at MOBE because of these principles.

Care about people. We only succeed in our mission because we take good care of our own with the same energy, empathy and expertise we bring to the MOBE program. We honor who people are at work and outside of work. Attitude counts. Our people believe in a friendly, human approach to helping people with their health and enjoy a culture built on trust, positivity, and well-being. Do good together. As a mission-based organization, we need people who like to collaborate and are energized by doing good things. Believe in the power of human potential. We need people who want opportunities for personal growth and believe in making a difference in the health care space, person by person. Embrace new ideas. As a high-growth organization, we need people who have the energy and flexibility to innovate and evolve with our program. Apply learnings. We learn by doing, and we’re going to get better at helping people by being able to anticipate their needs. We need people who embrace continuous improvement and are dedicated to delivering results. Be relentless in the pursuit of awesome. MOBE offers a unique opportunity to help others lead more fulfilling, enjoyable lives. We need people who are ready to embrace this mission.

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