Marketing Specialist

4 weeks ago

Minneapolis, United States CareerBuilder Full time

ABOUT GRAND LIVING

Grand Living is changing the way generations embrace life and is quickly becoming an iconic brand in senior hospitality. What began as a vision to create distinctive senior living communities has evolved into a collection of remarkable residences, offering luxury-inspired amenities and extraordinary service to residents and guests. Our communities include gracious appointments, stunning dcor and design excellence at every turn, but from the moment you are greeted, you'll experience something far more luxurious than the architecture: our people. Their unparalleled commitment to personal service in every engagement is at the very heart of what we do.

ABOUT THE POSITION

Are you a creative person with a passion for graphic design and marketing? Do you thrive in a fast-paced environment where no two days are the same? If so, we have an exciting opportunity for you to become our Marketing Specialist

We are looking for a talented Marketing Specialistto join our dynamic team. As a Marketing Specialist, you will play a vital role in shaping our brand identity and driving our marketing efforts forward across various channels. This is your chance to unleash your creativity, collaborate with a dynamic team, and make a meaningful impact on our brand's growth.

KEY RESPONSIBILITIES

Unlock Your Imagination: Aid in designing visually stunning graphics, illustrations, and layouts for digital and print materials, including social media posts, email newsletters, advertisements, and promotional materials.

Collaborate and Innovate: Work closely with our marketing team to develop creative concepts and designs that resonate with our audience and align with our brand identity and marketing objectives.

Drive Engagement: Assist in executing email marketing campaigns, from creating eye-catching templates to monitoring campaign performance and audience engagement.

Rule Social Media: Help with our social media presence across platforms like Facebook,

X (Twitter), Instagram, Threads, and LinkedIn by creating engaging content, scheduling posts, and monitoring audience interactions.

Bring Ideas to Life: Support marketing projects from start to finish, from conducting research and organizing events to analyzing campaign results and staying ahead of industry trends.

Be the Backbone: Provide essential administrative support to the marketing team, including organizing files, preparing reports, and ensuring smooth day-to-day operations.

REPORTING STRUCTURE

While the Marketing Specialist will be a partner to colleagues throughout the company, the position will report to the Director of Marketing. This positionwill workat Grand Living Management's Headquarters in Minneapolis, MN.

QUALIFICATIONS & REQUIREMENTS

Bachelor's degree in marketing, Graphic Design, Communications, or a related field.

At Least 1 Year of Experience in graphic design, preferably in a marketing or advertising setting.

Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other graphic design software like Canva.

Strong grasp of email marketing platforms like Mailchimp, Constant Contact, or similar.

Familiarity with social media management tools and analytics platforms (e.g., Hootsuite, Buffer, Sprout Social).

Experience with project management programs like HubSpot, Asana, WorkZone.

Proficient in using Microsoft Office applications.

Understanding of CRM database management.

Top-Notch communication skills with a keen eye for detail.

CHARACTERISTICS FOR SUCCESS

Creative self-starter who is extremely organized and eager to learn

Team player with strong content generation capabilities and passion for this type of work

Autonomous with a demonstrated ability to work well with others while also under pressure

Ability to manage and deliver against tight timelines and work on several projects simultaneously

Can balance a variety of objectives and perspectives while keeping everyone focused on the broader goals

Has a keen eye for design with high attention to details

Copywriting skills with a critical eye for proofreading communications for accuracy and brand compliance

Comfortable collaborating creatively with other colleagues remotely

BENEFITS

For the Marketing Specialilst, we offer competitive compensation and a full benefits package for full-time employees including 1) a generous Paid Time Off (PTO) program offering 120 hours of PTO in the first year, increasing to 160 hours in the second year, and continuing to build with length of service; 2) affordable insurance options for medical, dental, vision and more; 3) a 401(k) with a 4% company match on a 5% contribution, 4) automatic life insurance and AD&D coverage for all team members with a robust employee assistance program (EAP).

EQUAL EMPLOYMENT OPPORTUNITY

At Grand Living, our motto is "Your Life. Uniquely Embraced." We are proud to be an equal opportunity employer, committed to creating an inclusive and supportive environment for all, where our differences aren't just accepted, but celebrated.
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