Home Lending Marketing Strategy Lead

Found in: Talent US C2 - 2 weeks ago

Columbus, United States JPMorgan Chase & Co. Full time

Chase Home Lending makes the dream of homeownership possible. We offer purchase and refinance home loans, help customers access equity in their homes, service residential mortgage loans, and provide affordable housing solutions. Home Lending is ranked #2 in mortgage servicing and #5 in mortgage originations, reaching more than 70 million households. 

Job Summary:  

As a Marketing Strategy Lead on the Marketing Strategy & Transformation you will support marketing objectives by driving towards market share growth, customer engagement, and integration across lines of business aligned with “One Chase”. In addition, you will drive business transformation through modern technology platforms that enable personalized consumer journeys and workflow optimization approaches such as Agile methodologies. 

Job Responsibilities:  

Understand commercial context through market, competition, and customer research  Assess market opportunities and performance – product mix, Chase share, and customer gap analysis Engage target audiences leveraging personalization for segments and personas using offline and digital assets along the homebuying journey across digital, branch, and advisor channels  Develop compelling customer value propositions using test-and-learn methodologies while accounting for factors such as financial return, execution constraints, and risk & controls. Evaluate marketing effectiveness and develop recommendations to optimize performance 

Required Qualifications, Capabilities and Skills :

7+ years of experience in marketing strategy  Marketing strategy: key concepts such as segmentation, targeting, lifecycle/journey, messaging, optimization, and consumer experience. Strategic & Analytical thinking: management skills such as opportunity assessment, issue disaggregation, sizing, prioritization, hypothesis testing, and execution planning Marketing communication: design and execution of multichannel marketing campaigns (owned media, paid media, branch, local)  Cross-functional execution: ability to work effectively in a matrixed environment - across Home Lending Marketing and partners such as Insights, Product, Decision Science, and Finance  Communication: build narratives around complex topics and communicating in written and verbal formats, across functions and levels including senior leadership  Advanced MS Excel and PowerPoint skills Bachelor’s degree from an accredited institution

Preferred Qualifications, Capabilities and Skills : 

Marketing technology: experience with modern marketing stacks across web, mobile apps, CRM, CDP, and marketing automation Learning agility: adapt to a dynamic environment across a variety of strategy and execution topics Home lending industry: understand industry drivers such as macroeconomic environment, interest rates, housing inventory, regulatory environment, pricing, competitive landscape, and consumer segments  Master’s degree/MBA in Marketing from an accredited institution

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